A roadmap to Mobile Marketing success!

With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns. In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its ... Read More...

Brand focus: The growth of Digital Centres of Excellence!

A survey conducted by Knexus Digital has identified an emerging trend of major brands investing in digital centres of excellence or similar initiatives. The findings suggest that leading companies have recognized significant challenges ahead in creating the right marketing team capabilities to deliver digital success. Specifically, the digital centres of excellence ... Read More...

Online Visibility: I want some too!

21 May 2009 – London - More than 50% of FMCG brand leaders have maintained their market position over two decades! Such is the power of a sustainable brand. Even the President of the United States identified the need for online visibility! Traditionally television was considered the biggest cost for a ... Read More...

Mobile Advertising Masterclass – Sign up now at Knexus Digital!

Knexus Digital, the essential digital marketing resource is set to host live insights on Mobile Advertising with Russell Buckley (Admob). This live webcast (April) addresses advertising fundamentals for mobile marketer in just 30 minutes. The content includes: • A brief history of mobile advertising • Push v Pull strategies • Why is the mobile web taking ... Read More...

Performance-based marketing and lead generation: Live Insights at Knexus Digital

Knexus Digital, the essential digital marketing resource, will host live insights on ‘lead generation and performance-based marketing’ to help marketers understand where leads come from, how they are generated and the difference between ‘data capture’ and relevant research for lead conversion .This content will deliver the latest insights and market ... Read More...

Performance-based marketing and lead generation: Live Insights at Knexus Digital

Knexus Digital, the essential digital marketing resource, will host live insights on ‘lead generation and performance-based marketing’ to help marketers understand where leads come from, how they are generated and the difference between ‘data capture’ and relevant research for lead conversion .This content will deliver the latest insights and market ... Read More...