21 May 2009 – London – More than 50% of FMCG brand leaders have maintained their market position over two decades! Such is the power of a sustainable brand.
Even the President of the United States identified the need for online visibility! Traditionally television was considered the biggest cost for a candidate’s ad spending. The creation of ‘Brand Obama’ is directly correlated with a rise in internet advertising spend to $16 million in 2008. $7.5 million of this was invested through advertising with Google, and $643,000 through Facebook.
Knexus Digital recognises this and has teamed up with Katy Howell, MD at Immediate Future (Online Brand and PR specialists), to provide insights designed to help marketers build, maintain and grow brand awareness and visibility.
Ashmi Ahluwalia said, “A brand can speak volumes for a company and can also enhance customer loyalty-a luxury in the current commercial climate. Market research and surveys have proved that brand representation ultimately influences a consumer’s final buying decision. We are pleased to provide these compelling insights to marketers.”
If you’d like complimentary access to these Knexus Digital insights, sign up at http://www.knexusgroup.com/view/495/complimentary/980233
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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.
In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.
Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com
