With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns. In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its ... Read More...
branding
The world’s independent arbiter of branding to announce ‘Brand of the Year’ at the Superbrands tribute event Dubai, United Arab Emirates, June 25 2009: Superbrands, the independent authority and arbiter of branding, today announced that they will be hosting a tribute event to honour the UAE’s strongest brands for their achievements ... Read More...
21 May 2009 – London - More than 50% of FMCG brand leaders have maintained their market position over two decades! Such is the power of a sustainable brand. Even the President of the United States identified the need for online visibility! Traditionally television was considered the biggest cost for a ... Read More...