Oslo, 18. March 2019 - In the wake of Covid-19 outbreak, B2B companies, that have until now been heavily invested in tradeshows and conferences, are being forced to rethink marketing and distribute their eggs between channels they are not too familiar with. Over invested tradeshows are not an option so ... Read More...
B2B Marketing
By the end of 2013, mobile devices will overtake computers as the principal means of opening and reading emails. Already 87% of C-Level execs open their emails on a smartphone, so why are so many promotional e-shots still designed only to be opened on a PC or laptop? Illegible text, buttons ... Read More...
Account based marketing (www.gilroy.co.uk/knowledge/accountbased) is the latest tactic to take the marketing world by storm. Global brands such as Oracle, Vodafone, Xerox, HP and IBM have all adopted the technique. To help organisations understand if the technique is right for them, Gilroy the home of great B2B marketing has developed ... Read More...
Gilroy, the home of B2B creative marketing communications, today announced that Matt Neal will re-join the agency. The move will see Matt Neal reunited after eight years with Kevin Sleap, Gilroy’s Senior Partner and owner to launch a new pure digital agency. The new agency called Brightsparx will operate as a ... Read More...