Gilroy Launch Guide to Account Based Marketing Helping B2B Organisations Secure Greater ROI from Marketing Activities

Account based marketing (www.gilroy.co.uk/knowledge/accountbased) is the latest tactic to take the marketing world by storm. Global brands such as Oracle, Vodafone, Xerox, HP and IBM have all adopted the technique. To help organisations understand if the technique is right for them, Gilroy the home of great B2B marketing has developed ... Read More...