eNewsWire

Businesses are being advised to target international markets, especially those already exiting the recession, in order to drive sales and growth.

Figures released by Google this week have shown that Google’s financial performance is being particularly bolstered by markets other than the US and UK – two countries which have not yet shown many signs of economic recovery. Google’s growth in international markets has been five times faster in 2009 than in 2008 and five times faster than in the US this year. The search giant has actually seen a decline of 8% in the UK.

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Crealy Great Adventure Parks, in Devon and Cornwall are celebrating an increase of 15% in visitors to their website as a result of a targeted social media campaign. At the beginning of 2009, Crealy introduced daily updates on Facebook, Twitter and a series of blog sites aimed to keep residents and visitors to the region informed about family days out in Devon and Cornwall.

The overall objective of the campaign was to improve communication to all of Crealy’s existing and potential guests and to further its award winning customer service. Read more…

An exciting new social networking website is making waves with its conceptual and positive ideas. Wish For You is a networking platform to make a difference in somebody’s life by providing support in a manner of interesting ways. Social networking has become the new ‘in’ thing, but Wishforyou are taking a total alternative and unique approach, adopting and encouraging positive actions and attitudes.

So, what is so different about wishforyou in contrast to other social networking websites? Viran, Wishforyou Operations Manager, shed some light on the matter, “Wishforyou is a new conceptual networking website aimed at bringing out the best in people and channeling their positive energy to help change the world. We feel that people in the world of today are so wrapped in attaining material trappings, and need to take a step back and realize helping someone in need is the way forward. We at Wishforyou, provide a forum for people to make a wish for anything they need or desire. This gives the opportunity for someone to grant the wish by helping out in any way they can.” Read more…

iSocial empowers webmasters to offer smooth and well-designed networking site to users. As an introductory offer, the customers of Agriya infoway, the proprietors of iSocial will be given discounts.

Chennai, India: June 26, 2009 – Today, Agriya Infoway, a Chennai-based web development company unveiled the new version of their social networking script, iSocial 1.0.1. They claim iSocial to be the next generation social networking software aimed at businesses and enterprises, but can still be used like a traditional social network. Read more…

Agriya infoway announced the release of a new version of its powerful social bookmarking script. Today’s release focuses on an addition of features slide show and FAQ pages.

Agriya Infoway, a web development company, announced the release of version 1.2.2 of its powerful social bookmarking script, MarkIt. MarkIt enables webmasters to build their own social bookmarking site and earn substantially through it. Today’s release focuses on an addition of features slide show and FAQ pages.

Getting to know the list of features available in the new release is a tough job for webmasters. They have to go through the change log and other additional documents offered by product owners to get the feature list. Agriya has taken a step forward to offer a slide show of features in the new version during installation with an aim to make things easier. A series of slides presenting the features of MarkIT will run while admin upgrades to a new version. Even new users will get this slide show during installation.

Is it possible to communicate with thousands of visitors and guide them to use your site? Both financially and physically, it is a tedious task. But, with the FAQ page, common questions asked by users can be answered. The FAQ page should be a mandatory feature for any site. The current version comes with this feature on both the admin and member sides to help both site admin and site users.

“We are confident that the slideshow for features will be accepted gladly by webmasters” commented Sheerin, Vice President Marketing at Agriya. “The FAQ pages will appeal to webmasters and site users looking for some answers while working with a site developed using MarkIt. This new version is specially designed to ease site administrators’ work and we have succeeded in it”

Author Bio:
Agriya Infoway is a Chennai based web Development Company that sells scripts that can be bought by webmasters to build sites under various categories. Visit www.markit.me for more details.

11 May 2009 – London – Sir Martin Sorrell (WPP) was right when he noted that a lack of investment in the digital sector from traditional marketers will be a hazardous issue in the future. In a tough economic climate where online continues to grow, up skilling is becoming a key concern for marketing teams.

Knexus Digital has identified that the recession is in fact accelerating the shift from ‘traditional’ to ‘digital’, with shrinking budgets and thinning resources creating a greater focus on measurability and openness to more innovative approaches.

Providing the latest market intelligence, actionable ideas and insights to marketers, Knexus Digital’s 32+experts provide thought leadership around 12 digital marketing categories to help traditional marketers. Covering topics such as reaching new audiences, search, social media and new forms of customer behaviour, marketers gain rapid, practical insights together with vital market intelligence to help them stay ahead of the game!

If you’d like to know more about how Knexus Digital can help you meet this challenge, get in touch with sherlyn.lee@knexusgroup.com

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

TellmeTwin.com, the website for user compatibility pairing and idea sharing, announced this week that it has been honoured as a winner in the Red Herring 100 Europe awards: an prestigious award given to the hundred top private tech companies based in the Europe, Middle East and Africa (EMEA) region every year.

“Even during this particularly tough year, Red Herring took delivery of a long list of applications from businesses across the EMEA region, clearly demonstrating Europe’s role as a major centre of innovation in the global technology sector,” said Red Herring Managing Director, Farley Duvall. “The exceptional accomplishments of European technology start-ups and entrepreneurs are a testament to the rapid advancements being made in building the European innovation ecosystem.”

The Red Herring rankings of their choice of best private enterprises have become an indispensable part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.

Einar Sigvaldason, CEO of Tell me Twin said: “A recognition such as the Red Herring 100 is very important to TellmeTwin and confirms our commitment to really make a difference in the world of social networks and recommendations solutions. TellmeTwin is a qualitative recommendation network where users discover content based on how well they match with other people. You can also think of it as a hybrid that utilizes data mining and human interaction.”

Red Herring staff carefully analysed hundreds of private companies using rigorous evaluation of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.

The Red Herring 100 Europe Finalist companies were awarded at Red Herring Europe’s 2009 Conference, held March 31- April 2, at the Berlin Radisson Hotel.

About Red Herring
Red Herring is a worldwide media business bringing together the best high tech innovators, venture investors and business decision makers in the world in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About TellmeTwin.com
TellmeTwin is a recommendations and user matching internet site. People use it to chart their character to find their people who think like them and use their profile to discover: paintings, movies, music, books, hotels, restaurants, travel spots… the list goes on.

TellmeTwin’s character mapping happens through the rating of likes and dislikes, interests and experiences and personality tests. Users can rate literally anything they love or hate. The data is user generated; if it doesn’t already exist in our database they create it wiki-style. Through data mining we match users with their Good or Evil twins. Good twins are those who are most similar to the user and Evil twins are people with polar opposite characteristics and preferences.

TellmeTwin is both dedicated to content discovery and the matching of people.

www.tellmetwin.com

Media Contact
TellmeTwin.com
Einar Sigvaldason CEO
einar@tellmetwin.com

April 8, 2009 – London – Knexus Digital, the essential digital marketing resource, will host live insights from social media industry expert Linda Zimmer (Marcom Interactive), on common mistakes that marketers make in their social media strategy. The content includes:

- Why specific social media technologies are inadequate measures of social media success
- The importance of focusing on online audience behaviour
- Inculcating successful social media strategy
- Understanding 8 types of audience behaviours and integrating these in social media strategy
- Six trends for social media initiatives

Webcast access is available on a complimentary basis for first time users of Knexus Digital. Marketers looking for the best insights and intelligence on Social Media can sign up at www.knexusgroup.com/view/733/complimentary/846252

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com

The latest edition of the Knexus Digital Marketing Conversations podcast, hosted by Graeme Foux, CEO of Knexus Digital was released this week. Focusing on social media and, more specifically, on how brands can integrate social media effectively into their digital marketing activity, it features the opinion of some of the industry’s foremost experts.

Katy Howell, MD of online PR agency immediate future, Eliza Dashwood, of search agency Ambergreen, and Justin Rees, of online lead generation specialists Lead Point, all offer their own unique insights and points of view. In addition, the podcast covers the rise in popularity of applications in mobile marketing, with industry specialists Dusan Hamilton, of Inside Mobile, and Jonathan Newman, Director, Enterprise Web & EMEA eSolutions of Ingram Micro sharing their thoughts on what constitutes a successful application.

The podcast opens with a roundtable discussion on emerging hot topics and issues related to social media. The panel all agree that there has been a marked increase in brands jumping on the social media bandwagon, but for the wrong reasons.

“Thousands of brands are diving into social media looking only for reach and frequency, because this is what they are used to benchmarking against. Social media is not about broadcasting what a brand has to offer and it cannot be used as simply a mechanism for pushing out information. Social media is about listening to consumers, creating conversations and engaging with a brand’s targeted audience”, Katy Howell, MD of immediate future emphasises.

The discussion then turns to the efficacy of social media as a marketing tool for B2B industries. Referring to a range of recent developments and trends, such as Salesforce.com’s partnership with Twitter, SME e-businesses going online looking for information, and Twitter offering pro-versions of its service, the panel discusses whether there is an opportunity for B2B companies to engage with one another using social media. The conversation then moves on to the future of online advertising, following the recent release of Forrester research revealing that brands are planning to invest more of their marketing budgets in social media.

Finally, Dusan Hamilton of Inside Mobile, and Jonathan Newman of Ingram Micro look at the latest trend of developing branded applications specifically for the iPhone, and ask what return brands can expect from this.

Dusan Hamilton comments, “Due to the technologically advanced nature of the handset, brands are eager to explore some of the innovative ways its customers can instantly interact

Knexus Digital, the digital marketing resource has launched a ‘Social Media’ programme of content to help marketers deliver successful media marketing campaigns with a focus on delivering measurable benefits. This content will deliver the latest insights and market intelligence on the importance of building a consistent social media strategy for brands.

The programme is created in conjunction with ‘Social Media’ expert Mark Rogers (Market Sentinel) who will deliver insights and take questions live online. The content will also be available On Demand via video and downloadable podcasts.

Ashmi Ahluwalia, Knexus Digital Product Manager commented, “Successful media marketing campaigns are a powerful tool for customer engagement. Knexus Digital will help marketers understand how online communities are best leveraged to a marketers’ advantage. These insights will ensure market leadership in the current economic climate.” Read more…