eNewsWire

WebCertain has announced that it will be holding an International Search Summit in Seattle in October, its first outside of Europe.

Following a successful collaboration in Berlin in June, the two events are teaming up again to offer international search and social media insights to a US audience. The Summit will be held on 6th October at the Bell Harbor Conference Center in Seattle, alongside the Localization World conference. Read more…

Omar Khaled of Ayna, and Eugene Lomize from Yandex will give delegates an insight into the current state of search in those markets, as well as advice on how they can optimise their campaigns to reach a wider audience through the local search engines.

Ayna is a leading search engine in the Arab world, servicing millions of Arabic speaking web users in the Middle East and North Africa, while Yandex is the market leader in Russia, with more than twice as many users as Google. Key Asian markets including Chinese, Japan and Korea will also be examined in the session Google’s on-off relationship with Asia when Asia specialist Barry Lloyd of Unica will discuss how to manage search campaigns in the region.

The International Search Summit, run by multilingual search agency WebCertain, is dedicated to international and multilingual search and social media marketing and aims to arm delegates with practical information to help them improve the effectiveness of their international web marketing efforts and improve their global ROI.

Andy Atkins-Krüger, CEO of WebCertain says, “These markets have all seen significant growth in the number of internet users and offer global organisations huge opportunity to reach a wide, receptive audience. However, it is not possible to simply deploy the same marketing strategy across all countries, and Eugene, Omar and Barry will educate delegates on how to best reach and engage with users in their specific markets”.

Other speakers at the Summit, which will be held at The British Library in London, include search and social media specialist Marty Weintraub and Massimo Burgio, who is co-chair of the SEMPO Global Committee. Also speaking will be Professor Martin Hepp, recognised as one of the global thought-leaders on The Semantic Web.

Visit www.internationalsearchsummit.com for a full agenda.

Super Early Bird tickets for the Summit are currently on sale for just £125 – Book now to secure your place at this rate.

About the International Search Summit

The International Search Summit is a series of conferences dedicated to international and multilingual search marketing. It started in London in May 2008 and has covered a range of online marketing topics – SEO, PPC, Online PR and Social Media.

The conference brings together some of the leading search marketing experts from around the globe who provide advice on running successful international campaigns. It has taken place in London, Oslo and Berlin.

See www.internationalsearchsummit.com for more information.

For information on WebCertain’s multilingual search marketing services visit http://www.webcertain.com

Media Contact details:

Gemma Birch
Marketing Manager
WebCertain
Tel: 0044 1904 780030
Email: gemma.birch@webcertain.com
Address: Blackthorn House, Northminster Business Park, York, YO26 6QW, UK

The SMX Advanced event taking place between the 17th – 18th May, 2010 at the Grand Connaught Rooms in Covent Garden, London, has announced that SEMPO board member Kristjan Mar Hauksson, Founder and Director of Search and Online Communications at Nordic eMarketing, will be speaking at this year’s conference.

SMX Advanced is the only search marketing expo organised solely for experienced Internet marketers. The conference is also well-known for its fast-paced debates, Q&A packed sessions, informative topics and frequently controversial issues.

Read more…

Leading global airline KLM will be among the companies taking part in the International Search Summit in Berlin on 7th June.

Iris Cremers, head of user experience, content and self-assist at KLM, will be explaining how KLM maintains a consistent brand image across all online channels for their 116 country websites. She will talk about how KLM tries to enhance customer experience by combining global and local content and share some best practices. Read more…

Wednesday 28 April 2010 at the The Bridgewater Hall in Manchester

Delegate tickets £195 + VAT Manchester Digital & SEMP Members / £225 + VAT Non Members for bookings before 22 March £250 + Vat / £275 + Vat thereafter

The UK e-Commerce market will be worth £48 Billion pounds during 2010, with online sales now representing 10% of total UK retail sales. Businesses need to be seriously engaging both in the B2B and B2C arena to gain competitive advantage. Read more…

New York, NY – March 2010 — With the influence and growing power of the internet, Grand Hotels NYC, the company behind the luxury Soho Grand and Tribeca Grand Hotels – New York, are releasing a series of ad videos on their websites as well as introducing them into their social media campaigns. The minute long videos will launch in the Hotels’ Facebook and Twitter pages and alongside their renowned lifestyle website, GrandLifeNYC.com.

Read more…

Businesses are being advised to target international markets, especially those already exiting the recession, in order to drive sales and growth.

Figures released by Google this week have shown that Google’s financial performance is being particularly bolstered by markets other than the US and UK – two countries which have not yet shown many signs of economic recovery. Google’s growth in international markets has been five times faster in 2009 than in 2008 and five times faster than in the US this year. The search giant has actually seen a decline of 8% in the UK.

Read more…

Crealy Great Adventure Parks, in Devon and Cornwall are celebrating an increase of 15% in visitors to their website as a result of a targeted social media campaign. At the beginning of 2009, Crealy introduced daily updates on Facebook, Twitter and a series of blog sites aimed to keep residents and visitors to the region informed about family days out in Devon and Cornwall.

The overall objective of the campaign was to improve communication to all of Crealy’s existing and potential guests and to further its award winning customer service. Read more…

An exciting new social networking website is making waves with its conceptual and positive ideas. Wish For You is a networking platform to make a difference in somebody’s life by providing support in a manner of interesting ways. Social networking has become the new ‘in’ thing, but Wishforyou are taking a total alternative and unique approach, adopting and encouraging positive actions and attitudes.

So, what is so different about wishforyou in contrast to other social networking websites? Viran, Wishforyou Operations Manager, shed some light on the matter, “Wishforyou is a new conceptual networking website aimed at bringing out the best in people and channeling their positive energy to help change the world. We feel that people in the world of today are so wrapped in attaining material trappings, and need to take a step back and realize helping someone in need is the way forward. We at Wishforyou, provide a forum for people to make a wish for anything they need or desire. This gives the opportunity for someone to grant the wish by helping out in any way they can.” Read more…

iSocial empowers webmasters to offer smooth and well-designed networking site to users. As an introductory offer, the customers of Agriya infoway, the proprietors of iSocial will be given discounts.

Chennai, India: June 26, 2009 – Today, Agriya Infoway, a Chennai-based web development company unveiled the new version of their social networking script, iSocial 1.0.1. They claim iSocial to be the next generation social networking software aimed at businesses and enterprises, but can still be used like a traditional social network. Read more…