Small businesses stand to lose out to competition by not investing in CRM systems

Act by Sage LogoWhile many small businesses understand the benefits offered to them by CRM systems, far too many are prepared to cut costs in this area – unaware of the huge risks they are taking. Businesses without an effective CRM system are highly likely to lose out to competitors, but by using CRM they experience significant benefits. Leading business software specialists DMC Software urge small businesses to consider these risks.

Following the economic crisis of 2009 CRM systems have become essential components of the small business armoury in order to maintain an edge over competitors in an increasingly aggressive market place. In an environment where price is not the only deciding factor in purchase small businesses should invest in CRM systems to enhance customer loyalty and remain competitive.

Michael Austin, CRM Specialist from DMC Software said, “CRM should not be viewed by small businesses as expenditure, but instead as an investment. Small Business CRM solutions, such as ACT! by Sage, safeguard revenue and profitability by facilitating quality customer service and customer loyalty which is essential to remain competitive. For many small businesses a CRM solution could be the difference between success and failure.

“At DMC we believe cost shouldn’t be a barrier for the small business when considering CRM and last year we launched ACT! SaaS. ACT! SaaS provides users with full ACT! functionality at an affordable monthly fee, allowing users to reap the benefits of CRM systems without a large initial outlay for software and hardware.”

Lack of investment in CRM systems leads to failure for small businesses

ACT! by Sage is the leading small business CRM solution with over 4 million customers worldwide. ACT! by Sage is a comprehensive CRM solution enabling users to work more efficiently and organisations to increase revenue, decrease sales cycles and enhance lead conversion.

The latest ACT! release, ACT! 2010, makes managing and developing business relationships easier than ever with a new e-marketing module and social media functionality. The new tools built into ACT! provide high end functionality enabling businesses to interact with their customers and prospects in line with new trends ensuring ultimate customer engagement.

DMC Software Solutions

About DMC Software Solutions

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability throughout an organisation.

For more information on the business solutions and professional services available from DMC Software visit Alternatively, email or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

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For more information please contact Jade Dixon-Winters, Marketing Executive.