Companies that shift from traditional to online reduce their operating costs by 65%!
April 7 – London – Knexus’ new research shows that global 2000 companies would save an average $800k (£555k) by switching from traditional marketing expenditure on conferences and training to more flexible online solutions. When travel costs are taken into account, the saving mushrooms to an eye popping $10.5m pa (£7.3m) per company*.
Knexus was able to compare this level of spend with its own Knexus Digital solution, which provides extensive online, in-depth content from leading experts, addressing latest digital marketing topics, plus online networking and collaboration tools to help marketing teams operate more effectively. Comparing the current costs with an average spend per user on Knexus Digital of $933 (£648), Knexus has found that a company that shifts from traditional methods of accessing new learning, market intelligence and ideas to an online solution can reduce their operating costs by as much as 65% or $1,845 (£1,279) per marketer.
*Knexus research indicates that global 2000 companies spend an average $6.15m pa. (£4.27m) on training and conferences for their marketing teams (equivalent to $1,075 (£746) per person). However, this excludes associated travel and accommodation costs of $9.73m pa. (£6.75m) per company, bringing the total annual spend to $15.88m (£11.03m).
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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.
Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.
In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316