B2B Digital Marketing

B2B Digital Marketing: Insights and Strategies for Tomorrow’s Business Leaders

Reykjavík, Iceland, 11.03.2024] – In a session aimed at the heart of modern B2B marketing challenges, The Engine Nordic, a leader in digital marketing solutions, invites you to a morning meeting on the delicate balance between brand development and sales focus in today’s digital landscape. Scheduled for March 19th at the PiparTBWA headquarters, this event promises to be a melting pot of innovative strategies and real-world applications.

Kristjan Mar Hauksson, founder of The Engine Nordic, along with Hreggviður S Magnússon, CEO of The Engine Nordic, will dissect the intricacies of digital marketing strategies that have proven successful in the B2B sector. Their talks will cover everything from account-based marketing (ABM) campaigns to targeted digital initiatives that have significantly impacted companies like DEMICON, Zuken, Meidell, and Compliance & Risks.

The spotlight will also shine on Trish Butler, former Marketing Director at Compliance and Risk, who will share her expertise on navigating the SaaS industry’s unique challenges. Her insights will delve into achieving a balance between immediate sales activations and long-term brand building—a line that every B2B company treads in the quest for growth.

Highlights of the session include:

  • Case studies from The Engine Nordic’s work showcasing the synergy between strategic marketing and sales outcomes.
  • Insightful discussions on the role of digital tools and analytics in shaping successful B2B marketing strategies.
  • An open Q&A session, providing attendees the opportunity to engage directly with the speakers and delve deeper into the topics presented.

The Engine Nordic’s reputation for excellence in digital marketing is well-earned, as demonstrated by their recent accolades at the European and Global Search Awards 2023. Their expertise in creating hyper-targeted ABM campaigns, leveraging tools like IP targeting and CRM integrations with platforms like Hubspot and Salesforce, has set new standards in the industry.

Event Details: Location: PiparTBWA, Guðrúnartún 8, 105 RVK. Date: Tuesday, March 19th, 2024
Time: 09:00 – 10:30 AM Agenda: 09:00 AM
Welcome 09:05 AM – Kristjan Mar Hauksson on Brand vs. Sales: Demicon Case Study
09:30 AM – Trish Butler on SaaS Strategies and Marketing
10:00 AM – Open Q&A and Discussions

Refreshments will be served, and admission is free of charge.

This is an open invitation to all interested in the evolving landscape of B2B digital marketing. Whether you are a seasoned professional or new to the industry, this event will provide valuable insights and practical strategies for navigating the complex interplay between sales and brand development.

Please visit the sign-up page for registration and more information.

About The Engine Nordic The Engine Nordic is a premier digital agency based in Reykjavik, Copenhagen, and Oslo. It specializes in integrated marketing solutions for the B2B sector and focuses on innovative strategies and a results-driven approach. The Engine Nordic has helped countless companies navigate the challenges of digital marketing and achieve tangible success.

Contact Information
Hreggvidur Steinar Magnússon