eNewsWire

SEO-Localisation, a new service designed to help international organisations improve the efficiency of their global online marketing, has been launched by WebCertain.

The service was launched at the Localization World conference in Berlin, where WebCertain ran an International Search Summit event and Andy Atkins-Krüger presented a session on blending SEO and localisation into one process. Read more…

Leading global airline KLM will be among the companies taking part in the International Search Summit in Berlin on 7th June.

Iris Cremers, head of user experience, content and self-assist at KLM, will be explaining how KLM maintains a consistent brand image across all online channels for their 116 country websites. She will talk about how KLM tries to enhance customer experience by combining global and local content and share some best practices. Read more…

Global SEO sessions will be on the agenda at leading search marketing conference Search Engine Strategies New York, as international search marketing becomes more relevant and important for organisations.

Andy Atkins-Krüger, Managing Director of WebCertain, a specialist multilingual search marketing agency will be on the global search panel in New York, which will look at the key issues involved in effectively developing international SEO campaigns in multiple languages. Read more…

WebCertain has announced that it will be holding an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will be take place on the pre-conference day, Monday 7th June.

The International Search Summit events focus specifically on international and multilingual topics within search and online marketing, making it an excellent fit with the Localization World conference.

Read more…

Webcertain’s Andy Atkins-Krüger has been nominated for a SEMMY award for his post The Top 10 Pitfalls of International SEO, which was published on TopRankBlog.

The SEMMY awards were created in 2008 to recognise the excellent content written within the search and online marketing industries and nominees are selected by a committee of experts who monitor and collect articles across the year.

The nominees will be whittled down to 5-6 finalists in each category by a separate group of search marketing experts and then the public will be able to vote for their favourite. Voting will open on 25^th January for 5 days.

There are 30 nominations in the SEO category from a range of industry renowned names however there is just one international SEO post in the list.

Andy says, “There are so many interesting and insightful SEO posts made every week that it’s very exciting to receive a nomination. It’s especially great to see that international SEO is being recognised as a relevant and individual topic that warrants specific attention and comments. It’s also good to know that people enjoy and benefit from content you are producing.

Other SEMMY categories include PPC, Social Media, Analytics and Copywriting. Visit www.semmys.org for updates on the finalists and to place your vote.

About WebCertain

WebCertain is the one stop shop for all international search marketing needs.

Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.

Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.

Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research or page edits, or they can opt for the full service option to receive an account managed, comprehensive search marketing service.

From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.

For more information on WebCertain’s services, visit www.webcertain.com

WebCertain, a UK based multilingual web marketing agency, is taking part in Search Congress Valencia on 1st-2nd October. Search Congress, which also took place in Barcelona in January is an event organised specifically for the Spanish market focusing on all aspects of search marketing.

The Congress offers a mixture of conference sessions, workshops and networking events and some of the leading Spanish search marketing agencies will be delivering sessions, alongside Google, Yahoo! and leading Spanish newspaper La Vanguardia.

Read more…

Businesses are being advised to target international markets, especially those already exiting the recession, in order to drive sales and growth.

Figures released by Google this week have shown that Google’s financial performance is being particularly bolstered by markets other than the US and UK – two countries which have not yet shown many signs of economic recovery. Google’s growth in international markets has been five times faster in 2009 than in 2008 and five times faster than in the US this year. The search giant has actually seen a decline of 8% in the UK.

Read more…

WebCertain has announced SEMJ.org’s Sean Golliher as the first speaker at its next International Search Summit.

Sean, founder and publisher of Search Engine Marketing Journal will be speaking at the British Library, London on 19^th November about the New Developments in the Semantic Technology and the Semantic Web. Read more…

Scandinavia’s leading internet marketing conference and expo to take place in Reykjavik, Iceland this week, on 20th March.

The conference has secured over 15 high profile industry experts from companies including NIKE, Nordic eMerketing, BBC, Google, Microsoft, IBM, Augure, eNewsWire, Yandex, WebCertain, Receptional, SEOmoz, NFL, BeyondINK, Omni Marketing Interactive and more.

The conferences Keynote Speaker is Rand Fiskin, CEO of SEOmoz and world renowned authority on internet marketing. His topic will be the challenges facing marketers in a modern multi-channel environment.

Other topics include such interesting material as Online Youth Marketing, Online Corporate communications and ePR, Client Agency Relationship, Social Marketing and Engagement and Challenges Facing Traditional Media, among others.

The importance of the internet as a communications tool is being tested like never before – and it emerges again and again that companies systematically using the internet to get their message across are the ones standing fast in the storm.

It is, for example, increasingly essential for companies to use the net to protect and strengthen their reputations and trademarks.

Guests of the Reykjavik Internet Marketing Conference will have a unique opportunity to combine a trip to this wonderful island in the north and experience a unique twist of raw nature and a unique and pervasive culture – not forgetting the nation’s renowned hospitality and openness.

The natural and cultural surroundings will be a pleasant addition to the high quality of the topics and speakers attending the conference this year.

For more information about the conference, go to www.rimc.is/en/

WebCertain has announced that it will be holding its first International Search Summit outside of the UK. The next Summit, which is the only event to focus solely on international and multilingual search marketing, will be taking place in Oslo on 13th March, 2009 at the Radisson SAS Oslo Scandinavia Hotel.

The summit will cover a broad range of search topics such as SEO, CMS systems, tracking and onsite optimisation and the sessions will be delivered by speakers from a range of countries, who are all experts in their disciplines. Delegates will gain practical advice and useful hints about how to run successful international search marketing campaigns, and have the opportunity to ask questions and network with delegates and speakers alike.

The summit will be hosted by Andy Atkins-Krüger, WebCertain’s Managing Director and John Brenne, Manager of WebCertain’s Norway office. For the full programme, and to register for the event visit http://www.internationalsearchsummit.no/.

A range of respected international search marketers will be sharing their expertise at the event, including Kristjan Mar Hauksson od Nordic eMarketing and Jens Peter Nielsen of Dynamic Web.

WebCertain has already hosted two successful International Search Summits in London and a third London summit will take place on 14th May, 2009 at the British Library. The event featured an impressive line-up of experts from around the world who tackled some of the current ‘hot’ topics facing international search marketers.

About WebCertain

WebCertain offers the full range of synchronised search marketing services, in all the major web languages, including pay per click campaigns, organic SEO, online PR and web development.

In the organic search, pay-per-click and PR teams WebCertain employs specialists in all the major web languages who are also experts in local search engine behaviour.

The “world language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. WebCertain also has local partners for that extra local edge – a powerful combination.

Visit WebCertain at www.webcertain.com to find out more about the multilingual search marketing services.