PubCon Las Vegas 10th Nov, 2010: WebCertain Group today announced the appointment of Barry Lloyd as President of WebCertain Asia Ltd with immediate effect. Barry Lloyd is the CEO of Microchannel Technologies and previously founded MakeMeTop where he led the development of the bid management software which was sold to Unica Corporation in February 2010. He is to lead WebCertain’s continuing development in Asia with a particular focus on the Chinese market.
The WebCertain Group comprises a range of international search marketing, international social media and translation services for both agencies and clients. The organisation works in 36 languages and manages campaigns for clients in the UK, US, Europe and Asia. Barry Lloyd is a renowned search marketing expert with considerable experience in the international search marketing arena.
Says WebCertain Group CEO, Andy Atkins-Krüger, “Barry brings considerable passion for global search marketing and especially for China. We aim to leverage his experience, knowledge and contacts on behalf of our wide range of direct clients and indirect agency clients to provide the best service in the industry for marketers looking to target Asia. Barry will also help us to extend our network of partner agencies in the region.”
Barry Lloyd adds, “These are exciting times for Chinese search marketers. WebCertain has seen its Chinese-targeted business rocket since Google reduced its search presence in China and I aim to help the group accelerate that growth still further. We have already established a strong connection with Baidu and with the support of the existing team of WebCertain Chinese speakers, we expect to see considerable progress in 2011.”
WebCertain Group has its headquarters in the UK with offices in the US, Norway, Poland, India and China. WebCertain Direct Ltd is its search marketing agency, KeywordFluency.com provides multilingual search marketing to other agencies confidentially and WebCertain Translates provides SEO-friendly translation or SEO-Localization. WebCertain also manages the International Search Summit range of conferences which are run in partnership with Search Marketing Expo at all its events.