Global airline to speak on international web marketing at International Search Summit
Leading global airline KLM will be among the companies taking part in the International Search Summit in Berlin on 7th June.
Iris Cremers, head of user experience, content and self-assist at KLM, will be explaining how KLM maintains a consistent brand image across all online channels for their 116 country websites. She will talk about how KLM tries to enhance customer experience by combining global and local content and share some best practices.
Other speakers at the conference, which is aimed at marketers involved in managing and implementing global online marketing activity, include Andy Atkins-Krüger of WebCertain, Dixon Jones from MajesticSEO, Thomas Bindl from RefinedLabs and Florian Stelzner, currently SEO Manager at Xing.
Sessions at the International Search Summit include International Link Building, Top 10 Essentials for International SEO Success, Global Content Management and International PPC – Optimising the Longtail.
The Summit will end with a Global Site Clinic, a session where delegates can ask a panel of experts questions related to their own websites and get specific advice on how to improve their websites or campaigns.
Andy Atkins-Krüger, whose multilingual search marketing agency WebCertain runs the Summit says, “More and more companies are using the web to target new business in new markets, but are unsure how to do it. By bringing together a group of speakers with extensive experience in working across many countries and languages, such as KLM, the Summit provides delegates with solutions to their global web marketing problems, as well as new ideas for improving their international online presence.”
The International Search Summit has been running in London since 2008, covering a range of SEO, PPC and Social Media topics, all from an international perspective. The event in Berlin is running alongside the Localization World conference.
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WebCertain is a multilingual search marketing agency offering a range of online marketing services, including SEO, PPC and Social Media, in any language. Through its team of native speakers, WebCertain combines local cultural and linguistic knowledge with search marketing expertise to produce accurate, effective, relevant campaigns which are guaranteed to improve online performance. In addition to its web marketing services, WebCertain’s translation arm, WebCertain Translates, provides professional translations and localisation for both on- and offline projects.
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WebCertain also runs the International Search Summit – a conference focusing on multilingual and international online marketing. The next Summits are in London on 13th May and Berlin on 7th June.