Too many business are missing out on the full potential of Customer Relationship (CRM) software and run the real risk of losing money, warns one
It is a commonly known fact that client retention is a much more cost effective solution than client acquisition, especially in the current economic climate. As businesses look at reducing expenditure, it is essential that the focus upon retaining current clients is enforced. By providing existing customers with exceptional service, meeting their changing needs and surpassing their expectations, customer loyalty will improve, resulting in repeat business purchases and positive referrals.
In the current economic climate wasted time is wasted money and therefore it is imperative for organisations to operate to maximum efficiency. Customer Relationship Management (CRM) software has been highlighted recently as an essential business tool to help combat the effects of the recession and improve productivity. DMC Software however has advanced the concept of CRM software to the next level, harnessing the power of Sage SalesLogix to provide clients with automated business processes.