Scandinavia to host Internet marketing shows

Stockholm will host the eMetrics Marketing Optimization Summit and the Search Marketing Expo (SMX) at the Sheraton Hotel from 29 October to 1 November 2007.

Stockholm (eNewsWire) 3 October 2007 – Two international online marketing conferences and expos are scheduled to take place in Stockholm, Sweden this autumn.

Both conferences will focus on optimising the value of Internet marketing: the Search Marketing Expo (SMX) on targeting the right people for a website and the eMetrics Marketing Optimization Summit on ensuring website visitors can fulfil their objectives.

The SMX conference will explore successful techniques for driving more customers to websites. The event will be chaired by international search marketing expert Chris Sherman and organised by Internet marketing specialists Third Door Media and Rising Media. The two day conference takes place on 31st October and 1st November 2007.

The eMetrics Marketing Optimization Summit is the leading event for online marketing and analytics professionals interested in improving the value of their websites. Attendees will learn the best practices for gathering, analysing and using web data to gain an edge over competitors and to maximise Internet marketing ROI. Supported by the Web Analytics Association, the two day conference will take place on 29th and 30th October and will be chaired by Internet marketing guru Jim Sterne.

Topics to be discussed at the conferences include: website optimisation, search analytics, linking tactics, SEO for multimedia, search advertising options & strategies, campaign optimisation, Web 2.0 optimisation, behavioural targeting, competitive analysis, customer experience measurement, statistical analysis, business implementation and multi-channel marketing metrics.

The various workshops, presentations and showcases will give marketing professionals of all levels the knowledge on how to best improve their Internet marketing efforts. Attendees will also have the chance to network with hundreds of VIPs, brand marketers and agency executives.

Anders Kasberg, from the Swedish Direct Marketing Association said, “The search area has fantastically developed direct marketing, where the customer is in the initial stage of seeking contact with the company. And we have only seen the beginning of this market. Everything indicates that this will continue to grow and we look forward to further exciting developments.”

For more information or to register for the eMetrics Marketing Optimization Summit, go to

For more information or to register for the Search Marketing Expo, go to

Matthew Finlay
Rising Media Ltd
+49 8153 887491