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data cleansing services

Data cleansing is an essential part of direct marketing reveals Jem Marketing

Posted by NewsCertain in Marketing & Consulting Jul, 01 2010

Database management is an integral cog of direct marketing and needs to be monitored frequently, to ensure promotion of products and services are maximised to potential prospects. As much as 50% of contacts and approximately 15% of company details become invalid within 12 months. Jane Evans, Director of Jem Marketing said, ... Read More...

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