Sydney, New South Wales – 18.07.2022 – Finty.com, an Australian-based financial comparison site, has just released their latest credit card keyword search statistics. Finty is best known for making it easier to compare financial products across banking, crypto, investing, and lending from 200+ partners. Their study of 110 randomly selected high-volume credit card-related search keywords from March 2019 to March 2022 revealed a robust post-pandemic rebound in searches for credit cards in Australia.
Keywords related to travel and rewards are back to pre-pandemic levels, with significant growth year-on-year. There were 61% more searches for “credit card Qantas points’ and 60% more for “best rewards credit card Australia” in 2022 compared to 2021. This contrasts with search volume for keywords related to balance transfers and debt consolidation, with nearly 50% fewer searches overall compared to 2019.
“We think that there are a number of contributing factors to the overall upward trend in searches related to credit cards. There is a very clear increase in the number of people searching for travel and rewards-related cards, but we think there is also a correlation with the increased cost of living and people starting to feel the squeeze in their finances,” says David Boyd, Managing Director at Finty when commenting on the latest trends.
The complete study can be found here: https://finty.com/au/credit-cards/stats
Founded in 2016 as the brainchild of three long-time friends, Finty is on a mission to make comparing complex financial products easier and more rewarding. In 2018, Finty was acquired by Credit Card Compare, the Australian comparison and credit score service, for a seven-figure sum. Finty’s co-founders remain as advisors and continue to provide their knowledge and support as the Finty experience is rolled out internationally.