Digital magazine CIO Applications, which specializes in marketing technology, has chosen Ghostlamp as one of the ten best service companies in marketing technology solutions in Europe. Valgeir Magnússon, CEO of Ghostlamp, who graces the cover of the latest issue, says in a conversation with the media that just like Aladdin’s lamp in A Thousand and One Nights, Ghostlamp helps marketers create the influential campaigns of their dreams.
Ghostlamp has information on more than 50 million influencers worldwide in its database and has developed a system which can automatically find, negotiate and pay influencers for their services.
Continuous growth and development
Valgeir says in an interview with Morgunblaðið that the company is constantly developing and later this month the company will for the first time begin working with TikTok influencers. “It is a very exciting addition,” says Valgeir.
Of the Ghostlamp search engine that searches for influencers around the world Valgeir says, “We know the extent of the reach of influencers and their followers demographics.”
The system works in such a way that when a customer requests the services of influencers through Ghostlamp, the company selects the right combination of influencers and sends them a collaboration offer. After reaching an agreement, the influencers discuss the customer’s products in their social media posts.
Asked if there are always influencers when Ghostlamp knocks on the door, Valgeir says that of course not everyone is ready to cooperate, but a large number are willing to work with the company. “It often depends on the product we are handling. We are working with small and medium-sized influencers and they are often wary and want to be consistent in what they present to others. They are not included unless it fits into their lifestyle. The big influencers have a different way because there is so much money in the game. They take on almost anything.”
Down to a thousand
As Valgeir explains, Ghostlamp uses influencers who have as few as a thousand followers. These are often ordinary people who do not necessarily see themselves as influencers, and many, for example, have never before been paid for their posts on social media. “People do not always recognize their own value.”
Ghostlamp operates mostly in the United States, but also in the Middle East, Latin America and Europe, according to Valgeir. “We are also just starting to test ourselves in Africa.”
Asked about the results of the campaigns, Valgeir says that the campaigns are usually successful, but on occasion this type of marketing isn’t suited for the products in question. “However, the customer will never be harmed because our offer is based on ensuring a certain response. If things go wrong, that’s our problem.”
The CIO Applications’ article highlights the example Ghostlamp’s successful campaign with American supermarket chain, Whole Foods. The company wanted to get influencers in the vicinity of all Whole Foods stores to promote Atlantic char. The influencers were asked to cook a meal from the char and post it on Instagram.
Read more about the case here.