Marketing Release – Machine-to-Machine (M2M) technology can help monitor and keep control of a retail organisations facilities and equipment, such as lighting, heating, air conditioning, elevators and escalators. Through monitoring, maintenance staff can be made aware of potential problems even before they occur, ensuring that downtime doesn’t have to affect the experience of a shopper.
M2M technology can gather valuable data for the planning of store layouts and staffing rotas, both to optimise the shopper’s experience and the profitability of a business.
By tracking shopper numbers and movements, they can record trends in how busy different areas of a business can be, monitoring the effectiveness of displays, and revealing how merchandising resonates with customers of different ages and gender.
Vodafone, a global provider of M2M solutions, offers a connected cabinet solution where businesses can constantly monitor the operational status of retail display cabinets, such as drink coolers, self-service coffee machines or ice cream freezers. This allows businesses to guarantee that goods are kept in the optimum condition, allowing for an increase in sales and optimal product quality.
Vodafone has over two decades of experience of M2M solutions, providing services via 70 wireless networks on five continents. Vodafone has the world’s largest owned network and partnerships in more than 40 countries, serving more than 400 million customers.
Vodafone has recently released a report on M2M solutions for the retail industry. This can be viewed here.