Big Data opportunities: seeing growth for the foreseeable future

BIRMINGHAM, UK (28-11-12) – The opportunities of Big Data for the foreseeable future are growing. Organisations need to ensure that they have the IT solutions and strategies to recognise it as a business opportunity, and not a challenge.

To tap into these benefits, organisations not only need the right internal IT skill sets but also the right storage architecture, analytical tools, and data policies.

As stated by IDC’s 2012 European software survey, Big Data technologies are currently accelerating analytics activities, with 27% of European IT and business managers preaching its benefits.

Furthermore, 18% of European business and IT managers are already looking at creating new products and services based on the opportunities that are opened up through the deployment of Big Data technologies.

However, despite Big Data leading to new business opportunities, it can also mean an increase in storage hardware costs. By optimising existing storage assets, organisations will be able to ensure both their IT infrastructure and budget can keep up with the endless flow of terabytes.

Deduplication, compression, archiving and automated data tiering are just some of the proven storage optimisation options available to organisations. By optimising storage infrastructure, organisations will be able to establish an IT roadmap for capturing, analysing and exploiting Big Data and turning that data into big opportunities.

According to IDC, Big Data is defined as four elements; volume, velocity, value and variety. The research explores how IT and business managers are looking to accelerate current analytics activities by using Big Data technologies.

To view a report focusing on Big Data opportunities, Big Data: How ready is Western Europe?, visit

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