Google Places is big – But how big an impact does it have, and will it have, across international markets?
Multilingual web marketing-agency, WebCertain, is exploring the current and future international impact of the ever-evolving local search landscape, specifically focusing on Google Places through a global survey. The results of the survey will form the basis of the report into the international usage of Places, along with key trends and challenges of local search in multiple global markets.
According to Google, around 20 percent of all search queries on its site have local intent, making local search one of the most interesting and important areas in SEO today. As we witness further adoption of mobile devices from which consumers can access information while on-the-go, local search will most likely gain additional impetus.
While there is widespread recognition on the importance of local search and Google Places in the SEO-community, so far research into the international impact of this area has been heavily neglected.
The survey can be accessed and shared via this link: https://www.surveymonkey.com/s/googleplaces
WebCertain is an international web marketing agency focusing solely on international projects and covers over 40 languages in-house. Its central operations centre brings together native speakers, specialising in search and localisation, from around the world, providing consistency, reliability and efficiency for clients.
WebCertain has an international footprint with its world language hub in the UK, as well as offices in the US, Spain, Norway, Poland, Italy, India and China.
WebCertain is recognised as a leader in international web marketing and members of the team have spoken at numerous conferences around the world. Andy Atkins-Krüger, WebCertain CEO, contributes regularly to the international columns on SearchEngineLand and SearchEngineWatch.