Iceland’s international airport in Keflavik launched a competition at the beginning of June in coordination with the World Cup Football Championships 2010. The football competition focused on participants predicting the World Cup playoffs with hundreds of prizes to be won including the grand prize, a 10 day self drive trip to Iceland.
“Our mission was to create a game that everyone could play with easy rules and exciting prizes, whilst at the same time communicating with participants about goods and services offered by Keflavik Airport,” commented Arnar Reynisson, Marketing Manager at Keflavik Airport. “Throughout the competition we have been able to promote the airport and its duty free area by using our social media channels, such as Facebook and Twitter. The results have been far better than we could of ever expected. We now have thousands of fans and friends following us, which allows us to become more one-on-one and personally reach each customer with tailored messages.”
Participants who predicted the correct results were given a certain number of points in relation to the odds on each game, then the participant who achieved the highest number of points won the game. Each day of the competition, prizes were awarded to participants with the highest points and also to fans of Keflavik International Airport on Facebook.
Arnar Reynisson added, “After the success of the competition, we will be launching another huge online campaign later this year. We will be offering another chance to win a trip to Iceland, so it definitely pays to follow us on our social media channels.”