Sodexo, one of the UK’s largest suppliers of incentives and rewards, is launching its Christmas campaign ‘Everyone’s Different,’ targeting HR and sales promotion professionals with the message that by giving multi–retailer vouchers you’re giving the gift of choice to your staff and clients this Christmas.
Using a flip book format, the campaign promotes SayShopping Pass through various media including online marketing and kicks off with a direct mail piece sent to prospects and existing clients. The campaign is launched with a ‘leave-behind’ flip book given to the Sodexo sales team. The microsite www.everyonesdifferent.co.uk invites clients to ‘spin the wheel’ with an incentive of a chance to win a Vivabox – a try before you buy gift with a voucher. There are also e-shots and magazine supplement sponsorships planned to capture pre-Christmas incentive gift orders.
Employers can’t always be expected to know what each and every one of their staff would like to receive as a gift. SayShopping Pass – the multi retailer gift vouchers – can be spent in over 60 outlets from much loved high street stores such as hmv and Boots to experiences, restaurants and holidays. So employers are offering their staff the choice of tens of thousands of products.
Advertising agency Hunterlodge created the campaign. Account Director Paul Mellor says: “We’re delighted to be working with Sodexo to develop such an innovative piece of creative that moves away from the typical Christmas mailer. The essence of our “Everyone’s Different” proposition, sums up the dilemma that businesses face each year when rewarding employees.
Kevin Harrington, Director of Sodexo says, “The corporate Christmas incentive market is worth over £400m but I wonder how much of that is wasted on gifts that people just don’t want or need. It’s a fact that panic and confusion sets in when employers are set with the task of choosing gifts for staff and clients. Yet, by giving someone the option of choosing a gift for themselves with a voucher, you’re not only offering choice but also giving yourself peace of mind that your gift will be appreciated!”
Further information on the full range of products call 0800 0856238 or visit www.everyonesdifferent.co.uk.