Businesses are being advised to target international markets, especially those already exiting the recession, in order to drive sales and growth.
Figures released by Google this week have shown that Google’s financial performance is being particularly bolstered by markets other than the US and UK – two countries which have not yet shown many signs of economic recovery. Google’s growth in international markets has been five times faster in 2009 than in 2008 and five times faster than in the US this year. The search giant has actually seen a decline of 8% in the UK.
Multilingual Search Marketing Agency WebCertain is advising search marketers to follow Google’s example and target the more buoyant global markets, where there is more opportunity to make money.
Andy Atkins-Krüger, Managing Director of WebCertain, recommends using keyword research to determine which markets show the most demand for a product and service, and therefore offer the most potential.
“By tapping into local search data, marketers can get a good understanding of what internet users are really searching for, and how they are searching for it. Organisations can use this information to tailor their campaigns and communications to the most relevant markets, and the most popular search terms, leading to improved ROI and higher sales.
As well as enabling businesses to reassess their strategies, the keyword research will also serve as the foundation for any online campaigns, be it SEO, PPC or Social Media.
“By building search campaigns based on keyword research, which has been conducted and verified by native speakers of each language, marketers will ensure they are driving quality and relevant visitors to their websites, who are more likely to convert”.
More information on keyword research and other multilingual SEO, PPC and social media services can be found at www.webcertain.com
WebCertain is the one stop shop for all international search marketing needs.
Operating from just one location, WebCertain’s team of native speakers from around the globe works together to create bespoke multilingual online campaigns for its clients.
Combining local cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns which are guaranteed to improve online performance.
Clients have the opportunity to pick a one-off service from our à la carte menu such as directory submissions, keyword research, page edits, international hosting and press release distribution or they can opt for the full service option to receive an account managed, comprehensive search marketing service.
From SEO to PPC, Social Media to Usability, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translations nd localisation for both on- and offline projects.
For more information on WebCertain’s services, visit www.webcertain.com
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