The Adventure Company launches dynamic new online travel community

The UK’s leading adventure holiday operator, The Adventure Company, has launched My Adventures – a new online travel community, which is fully integrated into its award winning website, www.adventurecompany.co.uk.

Designed to make choosing a trip easier and enhance their holiday experience, My Adventures allows travellers and prospective travellers to share information, bringing them together and enabling them to make more informed decisions.

As many Adventure Company trips attract solo travellers, single or not, the tour operator has responded to the growing customer want to ‘meet’ other members of the tour group before they go.

James Ingham, marketing manager said:
“Our customers love meeting the other people on their trip before they go. The holiday does not start and finish at the airport, there is so much anticipation and excitement pre trip and we want our customers to enjoy this and to stay in contact with their new friends on their return.

These days they also trust other travellers’ opinions more than anything else. We’ve provided the platform which meets both these wants.”

The Adventure Company’s expert tour guides and staff are also on hand to answer queries and provide recommendations for tours best suited to their holiday ambitions.

TOP FEATURES
Forum
Have your say! Here you can chat about the ideal holiday with other members, post tips, and ask others for recommendations and advice. You can also find travel buddies by meeting the others who have booked the same trip or people just interested in going somewhere.
Photos
Showcase your talent! Upload and share travel photos, and see if the artistic landscape or wildlife shot will impress the others enough to win the ‘best travel photographer’ spot!
Blogs
Your opinion matters! Write your own blog and share the fantastic memories, comment on other members’ blogs and rate your favourite article to see who gets the number one blog spot!
Reviews
Tough critics welcome! Read what others said about the holiday before booking. Customer reviews feature a 5- star rating system. This is entirely unbiased and customers are encouraged to be honest. This enables people to get real life travel stories and opinions, which you rarely get from a brochure. The feedback also helps the company manage their tours.
Live chat
Real time interaction! Find out who is online at any moment so that you can share advice and meet fellow travellers instantly.
Favourites
Dream trips! Customers can also create a “wish list” from their personalised homepage.
And the best thing is all these features, including the reviews, photos and blogs are built into the website so anyone looking for a trip can read them, helping them make a more informed decision.

Claire Wilson, Managing Director, said:

“We have developed our My Adventures Community for two main reasons. Firstly, to enhance our customers’ holiday experience by enabling them to interact and get to know each other before their tours and keep in contact and share their photos when they return home.

Secondly, this user-generated content, comment and reviews provide a great real life showcase to introduce our tours to prospective travellers and people who may not know much about adventure travel. The genuine reviews and blogs will build trust with potential clients.”
The new community has clearly tapped into what customers want and is already buzzing – in the first week of launch, more than 400 customers signed up.
Sign up for the new community here: adventurecompany.co.uk/personalisation/PN_register.aspx or visit The Adventure Company website to find out more: adventurecompany.co.uk

About:
The Adventure Company (adventurecompany.co.uk) offers more than 230 trips worldwide for adult travellers and families. Trips include walking and trekking adventures; cultural journeys; wildlife encounters; multi-activity holidays and expedition cruises.

For further press information, please contact: Laura Crickmore
Tel: 020 7928 2999 Fax: 020 7928 1700
E-mail: laura.crickmore@surfpr.co.uk
Surf Public Relations Limited, PO Box 61070, London SE1 5BU.

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