Don’t believe the hype, says Ski-Direct – ski holidays don’t have to break the bank this year offers reassurance to customers concerned by reports of a rise in ski holiday prices for the 2009-10 winter ski season. As experts in booking family and group skiing holidays, the ski specialists have already put together a range of bargain ski holidays that offer significant savings to customers.

Jon Pearce of says: “We think recent reports of a possible rise in prices are irresponsible in an already sensitive market. No-one is pretending that the low rate of the pound to the euro is helping matters, but we are seeing that customers still want to have a special ski holiday and are putting a lot of effort into saving money wherever they can.”


In response to the current economic climate, Ski-Direct report that they have been creating new ski package holidays that offer significant savings, much earlier in the year than usual. Therefore, there are more bargains available to consumers than compared to this time last year.

Jon continues: “Like many operators, we are running at a small margin so we can pass on the most attractive deals to our customers and we are putting together a range of package ski holiday deals that really do offer real savings.”

“We work very hard with our partners to offer the widest range of ski holiday deals possible – across Europe and North America, thus giving our customers great choice of resort, accommodation and facilities.”

Many people choose to travel in large groups, saving money by booking into chalets and taking advantages of the offers from the ski resorts – including free lift passes for children.

Ski-Direct expects more ski resorts across Europe and North America to make announcements about free ski passes and similar deals throughout the summer.

So, the strong message from, is – look for the creatively packaged deals put together by experts who know about the real costs of taking a ski holiday.

Booking early is the best way to get the best deals. Deposits are low, minimising the risk of maximising your budget, Ski-Direct aims to give its customers value for money, as well as great service.



Ski direct is one of the UK’s best ski specialists, selling ski & snowboard holidays to Austria, France, Italy, Canada, USA, America, Bulgaria, Andorra, Switzerland, Romania, Slovenia, and Sweden. The Ski-Direct team have over 100 years combined experience of Skiing and selling Ski holidays, and they’re people who ski with their families and friends in ski resorts across Europe and North America.

They work with all the major Tour Operators including Inghams, Neilson, Airtours, First Choice and Crystal Ski, as well as the specialist Ski companies such as Ski Total, Ski Esprit, Skiworld and Mark Warner.

Ski-Direct is part of the Midlands Co-operative Society Group and is a member of ABTA. Midlands Co-op Travel, incorporating Ilkeston Co-op Travel, is the No 1 independent travel agent in the Midlands.


Central House

Hermes Rd

Eastern Avenue



WS13 6RH