ADAOX To Showcase ESET’s Latest Security Solutions at GITEX Saudi Arabia 2009

Plans to demonstrate ESET NOD32 and ESET Smart Security version 4.0 in addition to meeting customers and partners at the exhibition.

Dubai, United Arab Emirates, April 17, 2009: ADAOX Middle East, the regional business development centre of ESET NOD32 Antivirus, today announced that it is participating in GITEX Saudi Arabia, which is being held in Riyadh from April 19-23, 2009. The leading Value added distributor of IT security products will showcase ESET’s latest security solutions – ESET NOD32 v.4, ESET Smart Security v.4 and ESET Mobile Antivirus in addition to meeting with customers and partners at the leading technology exhibition.

For ADAOX, this year’s participation gives an opportunity to address the KSA market which remains relatively immune to the slowdown and is in fact expected to continue showing strong growth this year. The distributor expects to meet key decision makers from the corporate segment and CIOs from among leading enterprises at Saudi Arabia’s leading IT expo.

“We are participating in GITEX Saudi Arabia after a gap of three years. This year, we will be showcasing a broader portfolio of security solutions that meets needs of customers from the SMB to the enterprise segment. The IT Security market is growing at a good pace and it will continue to grow like this in the coming year. IT Security has seen a high growth in Saudi Arabia as more people have realized the importance of implementing the right security solution to protect their networks from unwanted attacks and downtime,” says Mr. Neo Neophytou, Managing Director of ADAOX Middle East.

ADAOX hopes to use its participation in GITEX Saudi as a platform to help strengthen the market positioning of ESET NOD32 Antivirus and ESET Smart Security as the ideal security products for the SME and Enterprise segments, on the back of virtues such as being the lightest and fastest solutions available in their category. ESET products have already established their credentials in the market as ideal security products that are more than par for the course and have seen an increase in the number of prestigious clients over the past couple of years.

The event will serve as an occasion for ADAOX to meet with its existing customers as well as channel. ESET products have in fact grabbed a great share in government and educational sectors. Now the distributor wants to strengthen its reach in other sectors as well. ADAOX is hoping to rope in new partners with expertise in verticals where it still does not have a strong presence.

“We are looking forward to expanding our channel network in Saudi Arabia and we hope to add more resellers to our network during GITEX Saudi. We also want to meet with our existing and potential customers in the Kingdom during the event. By exhibiting in GITEX Saudi, we get an opportunity to introduce and demonstrate all our product offerings to a wider range of audience from all over the Kingdom,” Mr. Neophytou explained.

ESET NOD32 and ESET Smart Security are ideal for people who are looking for proactive security solution without affecting their system performance. ESET NOD32 is a product that is consistently doing well in all the independent tests conducted worldwide. At the expo, ADAOX will focus on highlighting ESET NOD32 Antivirus v 4.0 and ESET Smart Security v 4.0, which features a ThreatSense scanner that is even smarter and faster compared to previous versions, while adding removable media security, new diagnostic and recovery tools, and more advanced heuristics.

At the event, ADAOX will hold special promotions, which will include special pricing for retail packs of ESET NOD32 Antivirus and ESET Smart Security. Senior executives and technical experts from the company will be present at the exhibition to meet with customers and partners.


About ADAOX:

ADAOX is the regional business development and support center for ESET’s range of security products including the award-winning ESET NOD32 and ESET Smart Security. ADAOX, today, is a leading Value Added Distributor which provides IT Security Solutions and Services to customers across the Balkans and the Middle East regions. ADAOX enables customers protect, store and manage their valuable data; and works closely with its Channel Partners to empower them by extending technical expertise, support and training to develop their overall capabilities.

With offices in Cyprus, Greece and the United Arab Emirates, ADAOX specializes in value added distribution and support of IT Security Solutions in the areas of Malware Protection, Disaster Recovery, Web Filtering, Internet Bandwidth Optimization, Unified Threat Management, Antispam and Intrusion Detection & Prevention. ADAOX is committed to ensuring customer satisfaction by offering its partners and customers quick response to all their queries and the best prices in the market.

For further information, please visit or call +97143754052.

Press Contact:
Nirmala D’souza
OAK Consulting FZC