Inspired and SHL continue expansion in south-east Asia with 10 year partnership deal

Inspired Gaming International (Inspired), part of Inspired Gaming Group, yesterday announced its first shared-revenue partnership deal where it will invest in the total development of the “Club 19” resort in South-East Asia, and share all revenues in the venue (not just machine incomes) with its partner, Silver Heritage Limited (SHL). As part of the deal, Inspired will provide Club 19 with its range of Open SBG terminals. Inspired and SHL will also jointly be responsible for the non-gaming entertainment, as well as the design, development and operation of what will be a world class entertainment venue. This breakthrough deal will be the first time that Inspired not only supplies its Open SBG system, but will also be involved in the complete resort development.

Inspired’s multi-content Open SBG terminals will offer Club 19 customers a variety of casino games, including Electronic Roulette, Virtual Sports, Electronic Card Games and Slots, all on one terminal. Inspired and SHL currently supply terminals to Club 19’s sister venue, which generates some of the highest incomes in Asia, and this 10 year deal looks set to produce similar returns.

Together, Inspired and SHL have designed Club 19 as a comprehensive entertainment venue; situated in a luxury golf, entertainment and leisure resort, Club 19 will also offer a host of non-gaming entertainment from floorshows to sushi chefs. As part of the deal, Inspired and SHL will share the revenues of all entertainment income.

Norman Crowley, Co-CEO at Inspired, commented: “Sharing in the revenue of all entertainment products at Club 19 represents a significant opportunity for Inspired. This 10 year contract forms part of our long-term, international strategy to transform the landscape of the Asian casino market.”

“As the fastest growing operator of slots and sports bars in licensed gaming premises in the Asia-Pacific region, this deal represents a significant step forward for SHL”, said Mike Bolsover, CEO of SHL. He added: “We are excited about partnering with Inspired once more and believe that Club 19 will soon be generating some of the highest incomes in Asia.”

Visit the Inspired Gaming Group‘s website for more information on the deal and the current Inspired Gaming share price.


For further information please contact:

Rebecca Blinston-Jones/ Lucy Buckley
Mantra PR

Tel: 020 7438 4910

About Inspired Gaming Group

Inspired Gaming Group plc (INGG) is the leading player worldwide in the Open Server-Based Gaming (Open SBG™) market and is also the leading provider of analogue and Open SBG™ machines in the UK for the leisure and gaming markets.

The Group provides Open SBG™ software systems and Open SBG™ digital and networked terminals in 10 countries today. The Group manages over 50,000 machines across the UK, of which in excess of 24,000 are already on the Open SBG™ platform.

The Group’s customer base includes bars, casinos, bingo halls, licensed betting offices, holiday parks and other out of home leisure venues. Key customers include the major gaming companies such as William Hill and Gala Coral Group.

The Group is also the leading provider of Fixed Odds Betting Terminals, itbox skill gaming terminals, and other Open SBG variants.

About Silver Heritage Limited

Silver Heritage Limited (SHL) is quickly becoming recognized as a market leader in the provision and management of automated and digital gaming to licensed casinos across Asia. Offering casino partners Las Vegas style betting arenas and modern slot machines on their premises, SHL currently has operations contracts for 20 venues across the region.

As a full service electronic gaming management firm, SHL is highly experienced in providing fully automated casino games (such as roulette, baccarat and sic bo), soccer and horse racing wagering, and modern slot machine enterprises to casinos. SHL is in active and advanced negotiations with casino operators in Macau and is already operating in The Philippines, Cambodia, Laos, Vietnam, and on a cruise ship sailing in South East Asian waters. SHL plans to expand its machine management portfolio to over 5,500 gaming machine stations by 2010, and to operate in over 50 licensed gaming venues in 8 countries across Asia Pacific.

Lucy Buckley
Mantra PR
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