The Multilingual PR Forum (www.multilingual-pr.com) is a new knowledge centre for international web marketers and PR professionals to share tips and discuss issues related to multilingual online PR campaigns.
Created by Web Certain, the UK-based agency that specialises in multinational, multilingual search engine optimisation, the Forum addresses the need for a place to collate information about the unique issues that PR professionals face when dealing with online PR campaigns across multiple languages and in different markets.
The forums are open to anyone to register and discuss topics such as;-
Social media optimisation
Copywriting for both human editors and search engine robots
News release distribution in multiple languages and countries
Performance tracking – in any language
Co-ordinating global PR campaigns
New developments and techniques in online PR
Blogs and RSS
The link between SEO and PR – and the use of PR as link-bait
Web Certain’s Managing Director Andy Atkins-Krueger explains why he launched www.multilingual-pr.com: “Multilingual search marketing is at the core of our business because we have an international workforce managing campaigns for clients operating in countries all around the world.”
“We have found that news distribution is a hugely useful SEO tool and the most effective way to manage an online reputation, but editorial rules and opportunities vary greatly from country to country.”
WebCertain manages a unique network of news release publishing sites in many languages around the world – the NewsCertain Network www.newscertainnetwork.com. There are currently 22 sites in the network and more on the way.
They offer clients and agencies the opportunity to publish news in all the world’s major web languages.
Unlike many press release portals they have been designed specifically for search engine impact. Therefore html formatting and adding links on important keywords is allowed and the WebCertain PR team are on hand to advise on writing news stories for the best possible online impact.
WebCertain offers the full range of search marketing services, in all the major web languages, including pay per click campaigns, organic SEO, online PR and web development.
In the organic search, pay-per-click and PR teams WebCertain employs specialists in all the major web languages who are also experts in local search engine behaviour.
The “world language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. WebCertain also has local partners for that extra local edge – a powerful combination.
Visit WebCertain at www.webcertain.com to find out more about the multilingual search marketing services.