A groundbreaking new website that combines psychoanalysis with personalised data filtering will be launched this summer.
TellMeTwin is the name of a new site designed to extract useful and personalised information from vast, disparate pools of Internet data.
Based on user-generated content (similar to Wikipedia), TellMeTwin mathematically matches the user to ‘twins’ who have similar interests.
‘Twins’ can provide useful recommendations on everything from entertainment choices – movies, music, vacation destinations – to product, health and lifestyle suggestions. ‘Twins’ can connect, for friendship or more, two people with mutual interests. On the other end of the spectrum, people can find their ‘evil twins’ – people with polar opposite characteristics and preferences.
The website is the dreamchild of Icelandic entrepreneur, Einar Sigvaldason, who thought up the concept whilst getting his MBA at Berkeley in 2001. “I founded TellMeTwin because I wanted movie and song recommendations from someone who I can trust to think like me”, said Sigvaldason. “I’ve also always loved self psychoanalysis. I felt there was a need for an online application; not just personality tests but also a way to rate my likes, dislikes and life experience in order to map myself more deeply than before.”
Sigvaldason explains the site’s catchphrase “Digging deeper” is derived from the site´s capability to find users’ exact twins out of a pool of millions through intelligent character mapping and mathematical calculations, with previously unknown depth.
The compatibility matching is achieved through personality tests and by rating various likes, dislikes, interests and experiences. Typically sites offer just one type of item to rate, but TellMeTwin allows for a number of different types of items, as well the option to add items to the site database.
Sigvaldason is also keen to point out the site´s dedication to privacy and its promise not to reveal subscriber’s personal information unless he or she wishes it. “On TellMeTwin there is actually a delete button, unlike many other sites who own your data. Your data on TellMeTwin is and always will be your asset“, he explains.
TellMeTwin is scheduled for global launch this summer but is currently considering users to take part in its beta testing phase.