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Icelandic budget airline, Iceland Express has launched a campaign called “Colourful Reykjavik” aimed at making visits to Iceland a balance of city chic and country curiosity.

Iceland Express’s new “Colourful Reykjavik” campaign is designed to help potential visitors see how exciting Reykjavik is as a city break destination. With its excellent shopping and its pretty wooden old-town to its huge art scene and its geothermal pools, Reykjavik is a formidable match for cities many times bigger.

Tourists have always visited Iceland to marvel at its spectacular scenery and natural phenomena, so Iceland Express has put together several four-day (three-night) packages to help visitors make the best of both worlds.

The Reykjavik Buzz Tour is a great taster of Reykjavik culture mixed with a look at some of the surrounding countryside, including the famous Golden Circle tour and the Blue Lagoon.

The Landscapes and Lagoons tour has a little bit of everything. The trip comprises a good gulp of Reykjavik culture, the Golden Circle and the Blue Lagoon – with the additional thrill of horse riding thrown in. Iceland Express insists that you don’t even need to have ever been near a horse before to enjoy the trek.

The other Iceland Express tour is called The Great Escape. The Grand Daddy of the three. Basically as above; but crucially airport transfers are by car, not coach. The Golden Circle tour is in an exciting super jeep and includes a trip to the Langjokull glacier with an optional snow mobile tour.

Iceland Express is the low cost airline connecting Iceland with 19 top European destinations. In its five years of operation, Iceland Express has helped increase visitor numbers to Iceland dramatically.

Iceland Express has no length-of-stay restrictions, no Sunday rule, easy online booking and offers a 50% discount for children under 12 years of age. The airline recently won Best Website Award at the World Low Cost Airline Awards.

For reservations and further information, go to www.icelandexpress.com.

Budget airline Iceland Express is sponsoring a monumental project to reassemble one of Reykjavik’s best-loved cultural institutions at the Frieze Art Fair in London.

Sirkus was a tiny ramshackle shed of a bar. It had a unique odour, was often overcrowded and was kitted out with the strangest collection of fittings and furnishings since Fifth Cousin Donald passed away and left you his First World War trench mop collection and his favourite stuffed emu.

The house itself was decorated by two large puffins and had the word ‘Sirkus’ on top in big light-bulb-covered letters—most of which never worked. It had a unique odour, was often overcrowded and was kitted out with the strangest collection of fittings and furnishings since Gertrude – one of those “family friends” you were always forced to call Auntie against your will – passed away and left you her wicker owls and gold-plated dentures.

Despite, or possibly because of, its many flaws, Sirkus was the premier drinking venue of almost everyone who makes Reykjavik life so vibrant, fun and creative. Bjork even shot a video in there.

As the days tick down to the building’s total destruction, the hardcore Sirkus devotees still hope for a miracle reopening. It ain’t gonna happen, but a collective of Icelandic artists, Kling og Bang, is trying to do the next-best-thing.

Kling og Bang will pay tribute to Sirkus, the Reykjavik bar, landmark, and hub of the alternative arts scene, by saving its facade and interior and re-erecting it at the Frieze Art Fair – “like a circus moving to another town”, the event’s website states. “A zany nomadic act reflecting the drive of Icelandic art, producing a situation of one circus within another for artists to respond to.”

The Frieze Art Fair happens each autumn in London’s Regent’s Park and has become one of the biggest contemporary art events in Europe. This year’s fair is from 16th to 19th October and around 30,000-40,000 people are expected to attend on each of the four days.

The Sirkus project will generate huge attention for Icelandic art – both in Iceland and abroad – and Iceland Express have decided to sponsor the project with 90,000 kroner worth of flight credits.

Iceland Express is a budget airline offering cheap flights to Reykjavik from 14 other major European cities.

Visit the Iceland Express website for more information or to book cheap flights to Iceland.