Google’s recent Penguin 2.0 update has sent a vast ripple throughout the search engine optimization (SEO)industry And has appeared in various online discussion boards as website ranking and visibility has dropped drastically for many websites not conforming to Google guidelines. Penguin 2.0 is the fourth Penguin-related update by the search engine giant.
While the update has shaken the roots of many organizations, ByteLaunch SEO experts have reported little to no effect on client rankings. Over the last few months, ByteLaunch SEO experts anticipated Google’s most recent updates and has prepared accordingly.
Insight into the Google Penguin 2.0 Update
Penguin 2.0 was announced by Google on May 22, 2013 and is a much more in depth and thorough analysis of websites and their inbound links in an effort to weed out spam and display the most relevant results in the search engines. The extent of Penguin’s impact differs among languages and countries,in that those with more web spam have reported a significantly higher impact. While Penguin 2.0 specifically looks at the quality of inbound links to a website, it also looks at other details, including brand engagement metrics (ie. number of people that have visits/revisited a website, number of times a website has been bookmarked, number of times it has been socially shared). Recent data shows that lacking in any of these parameters will likely result in a decrease in Google rankings.
Latest SEO Strategies and Effectiveness
SEO experts agree that satisfying Google guidelines and recovering from Penguin 2.0 can only be done organically using white-hat, ethical methods. Theme-based and qualitative link building strategies ensure that a website gains only high-quality, relevant links from industry sources. Link building using diversified descriptive anchor text can help bring a website recover as well. Though no one can predict the effects of a Google update, it is important for online organizations and SEO experts to anticipate and learn the latest advanced SEO techniques from the industry’s top professionals., we have made ourselves capable of facing any challenges and any updates from Google.We keep ourselves pre-updated and keep our eye open so that we can detect even the minutest of update and work accordingly.
Top Rated Orange County SEO Provider Leads the Pack
Byte Launch is a highly recognized web design and SEO company in Orange County, also offering social media marketing, mobile app development, content marketing, and other related services. As a top rated Orange County SEO company, ByteLaunch has worked with a wide variety of small businesses to large corporations.
For more information regarding marketing services or receiving a free, no obligation quote, please visit http://www.bytelaunch.com/
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