Social technologies and tools for business discussed in white paper

Business Execution software company SuccessFactors, an SAP company, has released a white paper to discuss the role of social media technologies, tools, and recruitment in the future workplace. The paper, titled The Future is Crowded, was written by Dr. Karie Willyerd, Chief Learning Officer at SuccessFactors and co-author of the best-selling book, ‘The 2020 Workplace’.

According to the new SuccessFactors’ white paper, there are currently major shifts taking place that will affect the future. Changing demographics in age, race and gender across the world will have a huge impact. In the near future, social technologies will be the driving force in both recruitment and corporate innovation.

The ability of social technologies to foster collaboration and connectivity will be the mainstay of both recruitment and retention in future workplaces. The rise of Social Recruitment means that recruitment will begin on social networking sites. Over the next decade, the majority of white collar professionals will be recruited through highly trafficked social networks, supplemented by video interviews, and reference checks on social networks.

The use of internal corporate social networks will also increase in both usage and value. As more and more socially connected and collaborative learning and training tools become embedded into organisations, internal social networks will become powerful mechanisms for managing skill sets, enhancing knowledge sharing and driving innovation amongst employees and potential candidates.

Given the major trends in globalisation and demographics, companies should, at a minimum, know which critical skills are needed in the future, and craft a strategy for how to find, retain and build those skills. Companies should plan how they will harness social media as part of their recruitment strategy. It is important to understand what social learning tools to use to develop and engage with employees.

The white paper has been released in conjunction with a free webinar organised by SuccessFactors set to explore the benefits of Social Learning in the workplace. The webinar, titled Social Learning in the Workplace, will take place on Thursday 31st May 2012.

To register for the free Social Learning in the Workplace webinar event, visit

Furthermore, visit to download and read The Future is Crowded in full.

To learn more about the company’s extensive range of business execution software solutions, visit

About SuccessFactors, an SAP company

SuccessFactors, an SAP company, is the leading provider of cloud-based Business Execution Software, and delivers business alignment, team execution, people performance, and learning management solutions to organisations of all sizes across more than 60 industries. With approximately 15 million subscription seats globally, the company strives to delight its customers by delivering innovative solutions, content and analytics, process expertise and best practices insights from serving our broad and diverse customer base. Today, SuccessFactors has more than 3,500 customers in more than 168 countries using our application suite in 35 languages.