Resort safety: the most important factor when booking family holidays reveals Holidays-Direct

A survey recently undertaken by Holidays-Direct has shown the most important factors when choosing a family holiday abroad.  Five categories were chosen as the most important family travel factors.

Customer booking representatives have asked holidaymakers what the most important factors were for choosing a family holiday, by numbering the most relevant options from 1 to 5, with 1 being the most important.

Interestingly, the survey has shown that ‘Good reputation of agency’ came a very close second to ‘Safety of a resort’, which tops the most important factor for booking family holidays.

The top 5 reasons for booking family holidays are:
1. Safety of resort – 31%
2. Good reputation of agency – 28%
3. User feedback / reviews online – 18%
4. Ease of transfers – 13%
5. Closeness of airport – 10%.

One customer commented, ‘finding a really good agency that you can trust is quite difficult, but once you do, everything else will fall into place as they will have the knowledge and experience to do the rest for you.’

Recent survey by Holidays-Direct shows UK families look for resort safety when booking holidays.

Jon Pearce from commented, “It’s really great to hear our customers trust our advice and because we tailor our holidays to suit the needs of our customers, they can get everything they want from our family package holidays.”

With travel to airports and resorts being chosen as the least essential option when booking family holidays, know their focus on selecting only the best resorts for their customers as well as focus on customer care and expert knowledge shows a good understanding of what every family wants and needs when booking family holidays and all inclusive package holidays for families.

The recent volcanic ash situation highlighted the difficulties faced by holidaymakers who don’t have protection from their travel agency or insurance company in the case of acts of God, or 3rd party failures.  Holidays-Direct has a strong focus on customer care and exceeds customer expectations and by making alternative arrangements for their stranded customers.  This level of support is increasingly regarded as an important factor in booking holidays.

Jon continued, “It gives us great confidence in our products and services and we aim to go above and beyond to help our customers and meet their needs and expectations.  Our package holidays and package tours are covered by ATOL and ABTA; we believe loyalty towards customers is paramount in the build up to a stronger travel industry.”



Online travel agency is part of the Midlands Co-operative Society Group and is a member of ABTA. They specialise in providing affordable flights and accommodation in the top holiday destinations around the world.
Midlands Co-op Travel, incorporating Ilkeston Co-op Travel, is the No 1 independent travel agent in the Midlands.
For more information about Midlands Co-operative Travel please contact:
Julie Carey / Laure Doucet / Dawn Walker at Midlands Co-operative on 01543 414140
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