European bookings increase says as summer turns disappointing

Online tour operator Holidays-Direct have seen bookings to European summer holiday destinations rise in the previous couple of weeks, as it emerged Met Office predictions for a hot summer in the UK were overestimated.

At the beginning of April the Met Office predicted a great summer and with the all time low of the Pound Sterling against the Euro, many UK holidaymakers made a decision to holiday in the UK or ‘staycation’.

However, there has been a surge in bookings since the school summer holidays in the middle of July. Jon Pearce Marketing Manager of says “We have noticed an increase in family bookings to European holiday destinations and more tropical holiday resorts. It seems holidaymakers no longer want to spend their summer here in the UK.”

Holidays-Direct - booking beach holidays across Europe


Sun-drenched beaches and warm seas are attracting families to the Med, especially resorts such as, Alcudia, Benidorm, Albufeira and the Greek Isles. Euro-zone destinations have shorter flights in comparison to more exotic destinations such as the Caribbean, so are more favorable to the British holidaymaker.

Jon continues, “Turkey still remains our number one holiday destination however short haul destinations are favored to families with younger children and there are a lot of people asking for holidays in the Costa Del Sol, Costa Blanca as well as the Canaries and Greece. There are plenty of last minute deals available where sunshine is guaranteed.”


Online travel agency is part of the Midlands Co-operative Society Group and is a member of ABTA. They specialise in providing affordable flights and accommodation in the top holiday destinations around the world.

Midlands Co-op Travel, incorporating Ilkeston Co-op Travel, is the No 1 independent travel agent in the Midlands.

Central House, Hermes Rd
Eastern Avenue
WS13 6RH

Tel: 0844 553 3500

Email: email (at) holidays-direct (dot) co (dot) uk


For media enquiries, please contact:
Jenny Simpson
Online News & PR Manager
WebCertain Global Ltd
Northminster Business Park
YO26 6QW
United Kingdom
Tel: +44 (0)1904 780030



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