Crealy Great Adventure Parks, in Devon and Cornwall are celebrating an increase of 15% in visitors to their website as a result of a targeted social media campaign. At the beginning of 2009, Crealy introduced daily updates on Facebook, Twitter and a series of blog sites aimed to keep residents and visitors to the region informed about family days out in Devon and Cornwall.
The overall objective of the campaign was to improve communication to all of Crealy’s existing and potential guests and to further its award winning customer service.
Angela Wright MBE, Managing Director explained, “We have been working with the web for a number of years and have found it to be a powerful medium, especially when showcasing our great facilities and the events that we have planned. By increasing our online presence through extra channels we have been able to better reach and interact with our target audience and benefit from increased customer feedback. This is invaluable to us as a leading family attraction and theme park as it has enabled us to continue to improve which ultimately benefits our visitors.”
Within the social marketing campaign, Crealy launched a number of competitions, which have boosted both traffic to the site and to visitors to Devon and Cornwall’s parks. Crealy’s latest competition is being launched with Net Mums, giving away family passes to a handful of lucky winners.
A large proportion of the uplift in traffic is due to the work carried out on the online PR and social media campaigns, headed up by SGA Marketing. Sam Gilson, of SGA explained “Social media and online PR now plays a critical part in Crealy’s online marketing. Applications such as Twitter and Facebook are ideally placed to give us insightful customer feedback that may not otherwise have been gained. There is a two fold benefit from this programme, increased traffic and great feedback.”
Crealy Great Adventure Parks is an award winning family attraction with Parks based in Exeter and Cornwall. Crealy attracts over 600,000 visitors per year and has over 100 acres of beautiful countryside, with attractions such as theme park rides, indoor entertainment and a range of animals from pets to ponies.