Dubai, United Arab Emirates, June 15, 2009: Dubai Investment Properties today announced that renowned European brand, ‘Sylvia She Glows’, is set to open their first Middle East retail outlet at Sunset Mall. The new boutique will feature unique and exclusive designs for stylish lingerie and dream wear to suit the multicultural versatile mix of modern and classical women – offering the best of both worlds.
Speaking on their foray into the Middle East, Sylvia Marton said, “We are looking forward to opening our first boutique in the Middle East at Sunset Mall. We chose Sunset because of its location in the posh Jumeirah neighbourhood, which also represents the concept of Sylvia She Glows – the multicoloured and versatile mix of modern and classical. Dubai, being an international destination for tourism and business, offers our brand a perfect opportunity to reach tourists, expatriates and locals together at one place. We are confident the Sylvia brand will soon become the preferred choice in designer lingerie and dream wear in the region.”
‘Sylvia She Glows’, a brand created by celebrated designer, Sylvia Marton, evokes a mystical Arab aesthetic, mixed with modern European stylistic elements. The brand introduces novelty in the world of lingerie. Its uniquely designed dream wear collection presents a range of exquisite apparel and accessories, which offers the customer the choice of recreating an elegant and sophisticated look, as well as encourages them to mix and match to add a personalized fresh touch. Exclusive hand-made accessories, silk dream wear adorned with Swarovski crystals, and distinctive designs crafted with laser technology, reinforce its matchless appeal. The artistic studio also creates unique silk scarves, lace gloves, one-piece jewellery, and silk slippers, as well as matching toiletry bags.
“To help each woman feel beautiful and gorgeous at any time, whether it is for a formal occasion or for every-day wear, I created the ‘Sylvia She Glows’ brand. It’s a design that in any given situation, gives you self-confidence in your feminine appeal and lends you a special glow,” Sylvia adds.
Sylvia boutiques strive to provide an exclusive, harmonic ambiance to compliments the guests; whose every request is considered in order to customize to their personal needs. Gold, black and red dominate the color palette of the shop design and gold floral ornamentation adds a mystical touch. An intimate, elegant atmosphere welcomes every shopper.
To serve its elite clientele, Sylvia Marton holds personal-scale fashion shows exclusively for women, which is by invitation only. After the presentation, customers have an opportunity to meet the designer herself and requests for unique, personalized dream wear collection created to compliment their individuality.
“We are happy that ‘Sylvia She Glows’ chose Sunset Mall as their first Middle East retail destination. The Sylvia brand will blend perfectly with Sunset other retailers, which feature international luxury brands, renowned local designers and rising stars of the fashion world. We welcome them and extend our full support in helping them to establish the brand in the region,” concludes Ani Vladi, Manager Marketing and Operations at DIP.