The new fragrance VJK Vatnajokull delves into an untouched landscape of sharp masculine tones, blending together the natural scents of citrus and jasmine to create a vision of empowerment and refinement.
Named after the largest glacier in Europe, VJK Vatnajokull is a title synonymous with power and strength. Each bottled fragrance comes complete with a piece of lava stone, leaving the wearer with not only a wonderful, complex aroma, but also with a part of Icelandic history.
“Our concept was to unleash the inner-fire of the wearer; to represent prowess and courage – the name VJK Vatnajokull encompasses all of those elements of masculinity,” explains Sigrun Lilja Gudjonsdottir, founder and head designer at Gydja Collection.
Gydja Collection is one of Iceland’s most current-sought after labels, gaining wide spread attention online and in print media both domestically and abroad. Sigrun Lilja has established a name for herself as a figurehead for Icelandic designers and female entrepreneurs with appearances on Turkish television, as well as being a co-author of the book The Next Big Thing.
To find out more about Gydja Collection’s VJK Vatnajokull Eau de Parfum for men, visit www.gydja.is.
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