New CEO of JetX / Primera Air announced

Jon Karl Olafsson will be the new CEO of JetX/Primera Air from March 3rd. Olafsson will also serve on Primera Travel Group’s management board and is expected to be one of the key officers of the Group. Ingimar Ingimarsson, former CEO of JetX/PrimeraAir, will become chairman of JetX’s board.

JetX/Primera Air currently operates 6 planes and aims to operate 10 – 12 next year. Most of the operation is on behalf of Primera Travel Group, which owns and operates Budget Travel in Ireland, Heimsferdir and Terra Nova in Iceland, Solresor in Sweden, Solia in Norway, Bravo Tours in Denmark as well as Matka Vekka and Lomamatkat in Finland.

JetX/Primera Air has experienced large growth in the last 18 months. This spring will see operations starting in Dublin, Ireland, with two new aircraft. JetX/Primera Air currently operates flights from Keflavik, Stockholm, Gothenburg, Malmö, Oslo, Helsinki and Copenhagen.

Andri Mar Ingolfsson, CEO and owner of Primera Travel Group said, “Jon Karl Olafsson has a vast, longstanding experience with the flight and travel industry. We consider Jon Karl Olafsson a great asset, and the best possible candidate to lead the future development and growth of JetX/Primera Air.”

Jon Karl Olafsson, CEO of JetX/Primera Air, said “I am very positive towards the exciting projects that JetX/Primera have been working on in the travel business as well as the flight industry. We envision more growth and development ahead and with the great staff at JetX/Primera Air, I look forward to the tasks that await us.”

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About Jon Karl Olafsson
Jón Karl Ólafsson was the Managing Director of domestic carrier Air Iceland (Flugfelags Islands) from 1999 to 2004. He became CEO of flag carrier Icelandair in 2004 and subsequently CEO of Icelandair Group from 2005 to 2007. Jon Karl Olafsson has been chairman of the Icelandic Travel Industry Association since 2003 and on the board of the Iceland Chamber of Commerce, serving as chairman between 2003 and 2005. He has also been on the board of the Trade Council of Iceland and the Confederation of Icelandic Employers.

About Primera Travel Group
The Primera Travel Group operates travel agencies and tour operating companies in Sweden, Denmark, Norway, Finland, Iceland, Ireland and Estonia. During the year 2007 the group transported over 1.000.000 passengers to destinations all over the world with a combined turnover exceeding 650 million euros.