eNewsWire

Leading design company Williams Murray Hamm have created a new brand identity for Beazley, a specialist insurer of complex risks based on an in-depth understanding of different markets.

The company’s brand essence: ‘Advanced Thinking. Applied’ reflects Beazley’s strong entrepreneurial culture. The brand comes to life through a continuous ‘pencil’ line, which forms the Beazley logotype, and thought-provoking illustrations (all formed from one single line). This unique form of branding differentiates the company and is also identifiable with specialist product teams. Read more…