eNewsWire

European study reveals British high street shopping to be most stressful and time consuming in Europe

Twenga, the shopping search engine and price comparison site, today reveals the results of a study that interviewed more than 3,000 internet users across six European countries, including the UK. The figures show that the main motivation to shop online this Christmas differs from country to country, with the vast majority (85%) of British respondents choosing to shop online because it is ‘less tiring and stressful’ than going to the shops and 84% choosing online to save time. The desire to spend less was the main motivation from France and Italy where ‘it is less expensive’ was the most popular reason to shop online.

Online Winners and Losers

Earlier this month Twenga released survey results concluding that the British, with 48% planning to spend less, along with Italians, the French and the Spanish are among the countries most likely to cut down on Christmas spending. So, with smaller budgets this year, the second half of Twenga’s survey asked where the money will be spent. Results suggest that well-known online stores such as Amazon are the preferred Christmas shopping destination for 72% of the British online shoppers (61% in Europe), ahead of multi channel stores that also have a high street presence. Less well-known stores face a challenge as only 28% of British users (25% in Europe) intend to try them. Read more…