A campaign by Templar Downie and London Underground done in 2004 to motivate staff to provide excellent customer service is still having an impact nearly five years later, see more at www.optimizeyourweb.com.
The campaign played a critical role in delivering record levels of customer satisfaction, according to independent research. It also succeeded in raising staff morale [...]

Popularity: 9% [?]

The latest Tube station improvement work is taking place at Green Park and the hoardings devised by Templar Downie include some national treasures.
A campaign by London Underground and Templar Downie to promote local heroes at tube stations during renovation works is continuing.
The blank canvasses of station hoardings, there to screen the renovation works, have been [...]

Popularity: 5% [?]

A passenger information campaign following train upgrades at South West Trains means that ´Now you can´.
Keeping passengers up to speed with service improvements is a priority at South West Trains. And with refurbished suburban trains due to go into service in late November 2004, the company wanted to highlight the significant amenity improvements and encourage [...]

Popularity: 5% [?]

High-visibility, branded marketing is the hallmark of T-Mobile’s customer campaigns which also extends to its internal communications.
When T-Mobile wanted to promote its training programmes to staff, the campaign had to reflect the key brand quality of ‘simplicity’. Crucially it also had to incorporate both the ‘digit’ system and photographic imagery consistent with the brand’s visual [...]

Popularity: 5% [?]

The upcoming Raphael exhibition at the National Gallery in London required an interactive viral campaign.
As a prelude to the new exhibition ‘Raphael: From Urbino to Rome’, the National Gallery wanted to give friends and patrons a taste of what was coming through an interactive viral campaign.
Templar Downie devised the “Ten Steps to Greatness” campaign based [...]

Popularity: 7% [?]