Williams Murray Hamm works with leading agrichemical company Syngenta to breathe personality and life into its brand portfolio
January 20th, 2007
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Syngenta is one of the world’s leading companies with employees in over 90 countries dedicated to one purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to their customers, they help to increase crop productivity, protect the environment and improve health and quality of life.
Syngenta is a global agrichemicals producer where regulatory constraints, environmental concerns and social responsibility can severely inhibit creative scope: most brands end up focusing on product features. This is not really true: in the past differentiating of our product brands was mainly through technical benefits of the product. Read more…
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