eNewsWire

With the rising importance of social media, businesses need to keep up with the various social avenues in order to remain fully competitive. In response, a new series of Social CRM Workshops are being hosted by DMC Software Solutions, leading Sage (UK) Business Partner and Overall Sage Circle of Excellence Winner 2009.

Social Media has changed the way customers engage with brands, with many customers now trusting brands less and the opinions of their online peers more. Therefore, to remain competitive in this “Digital Age” organisations need to change the way they engage with their customers and prospective customers, says DMC Software.

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Email Marketing has become increasingly popular through the credit crunch because it is quick and cheap to deploy. Traditionally email marketing has only been accessible to large enterprises however as technology progresses email marketing is becoming more affordable to the small business, aided by the introduction of on-demand services such as Swiftpage.

Nik Smith, Marketing Manager at DMC Software said, “Email marketing has rapidly replaced direct mail, so for small businesses to remain competitive they need to have an email marketing solution in place. With Swiftpage professional looking HTML emails are easy to create and what’s more, you only pay for what you use.”

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