eNewsWire

Leading design and innovation company, Seymourpowell, recently introduced Aircruise, an innovative development in transportation design. This giant, vertical airship is powered by natural energy and designed to carry travellers in style and luxury. Although only a conceptual proposal, the transportation design team at Seymourpowell developed detailed and achievable technical specification for the craft.

Seymourpowell’s Aircruise concept is a new innovative design for a hotel in the sky, allowing for low passenger numbers with huge internal spaces. The Aircruise would offer room for living, dining and relaxing, as well as inspiring public spaces with glass viewing floors and look out points. The conceptual design proposes a bar/lounge zone, four duplex apartments, a penthouse and five smaller apartments. Read more…

Leading British design company Seymourpowell, in conjunction with brand partner Brother Max, has recently designed the award winning Scoop High Chair focused on child comfort, simplicity and product innovation. The revolutionary design is already causing a stir on the baby product market.

With the aim of creating the ultimate baby high chair, the groundbreaking Scoop High Chair tackles frequent problems associated with traditional baby high chairs that concern both first time and experienced parents. Read more…

Leading British design company Seymourpowell has recently updated the branding and packaging for the ‘new generation’ PediTech Actifreeze wart and verruca healthcare treatment by Passion for Life.

The new PediTech Actifreeze canister is an over-the-counter wart and verruca treatment that freezes the affected area to the core, whilst isolating it from the surrounding tissue. Seymourpowell has created the branding with the sufferers well being in mind; conveying the products affectivity through bold and clear imagery. Read more…

The leading design and innovation company, Seymourpowell, has won a two-way pitch to re-design and position the Lil-lets applicator tampon brand. The project is the first stage in a design programme across the wider Lil-lets range both in the UK and overseas.

Lil-lets is the UK’s No. 2 tampon brand with 24 percent value share of the tampon market. It is market leader in the UK’s non-applicator category, for which the brand is best known. Read more…

Seymourpowell, the leading design and innovation company, has extended its design repertoire yet again with the design of a radical new saddle.

The Quantum AMS Saddle has been 10 years in design and development and is set to turn the saddle market on its head. A traditional saddle exterior belies the formula one technology underneath and brings true innovation to a market that has been unchanged for 200 years. Read more…

The first product designed by Seymourpowell for South Korean electronics giant LG Electronics to be released commercially comes out this month: the high-end LCD television, the LG70. The TV, which launches this month in stores worldwide and is one of LG’s flagship products for 2008, has a super-thin ‘teardrop’ structure, finishing at a point at the base of the television, where it blends from opaque to translucent, seemingly disappearing into nothing, so that it has a floating appearance when poised on a stand.

The backlit LCD television, aimed predominantly at the European market, was based on the idea of ‘invisible sound’, with no speakers to be seen. Read more…