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London – 31 March 2009: Search Marketing Expo (SMX) London, the leading event for cutting-edge SEO and PPC tactics, today announced that Brian Fetherstonhaugh, Chairman and CEO of OgilyvyOne Worldwide, will be the keynote speaker at this year’s event.

As one of the World’s most influential marketing executives, Brian will open proceedings on day one of SMX London with a strategic view of how marketing is evolving and the critical role search must play. Brian’s dynamic keynote address, entitled “Search and the evolution of marketing”, will provide an insight into what will happen as the world goes digital in terms of how brands are built and how corporate cultures are created. Delegates will hear how marketing is changing, why consumers are adopting digital much faster than marketers and how to close the gap.

Matthew Finlay, Managing Director, Rising Media said:

“We are delighted to welcome Brian as our keynote speaker at this year’s SMX. Brian is one of the World’s most respected authorities in global marketing. His expertise and passion for search marketing and his success in using digital for brand building and developing cultures is well documented. Delegates will understand why Brian believes that search is “the single most profound change in marketing for over 25 years” and how to maximize the opportunities from digital marketing.”

The Search Marketing Expo (SMX) London takes place at the New Connaught Rooms, London 18-19 May. See www.smxlondon.com.

Programmed by world-renowned search authority Chris Sherman, Internet Marketers and web professionals from around Europe will learn how to grow their business and improve their ROI using cutting-edge techniques and industry best practices in search marketing.

To register go to: www.smxlondon.com or call + 44 7092 047095. Press registration contact: Jackie Bissell, jackie@flapjack.co.uk or call + 44 7710 512617. For sponsorship and exhibition information contact Nick Paul at Rising Media npaul@risingmedia.com

Full Agenda:

http://searchmarketingexpo.com/london/2009/agenda

About Search Marketing Expo and Third Door Media

Search Marketing Expo is produced by Third Door Media & Rising Media Ltd. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Third Door Media publishes web sites, and produces in-person events and webcasts. Each of the four brands – Search Engine Land, Search Marketing Expo, Search Marketing Now, and Sphinn – fosters continuing education, evolution and engagement for the search community.

About Rising Media

Rising Media Ltd is a professional event producer specialising in Internet-related events and currently produces the eMetrics Marketing Optimization Summits in San Jose, Washington DC, Toronto, London, Munich, Stockholm, Madrid, Mexico City and Sao Paulo, Predictive Analytics World in San Francisco and Boston and, with Third Door, SMX in London, Munich, Stockholm and Toronto.

Media Contact:

Jackie Bissell
PR Consultant
M: 07710 512617
E: jackie@flapjack.co.uk

Scandinavia’s leading internet marketing conference and expo to take place in Reykjavik, Iceland this week, on 20th March.

The conference has secured over 15 high profile industry experts from companies including NIKE, Nordic eMerketing, BBC, Google, Microsoft, IBM, Augure, eNewsWire, Yandex, WebCertain, Receptional, SEOmoz, NFL, BeyondINK, Omni Marketing Interactive and more.

The conferences Keynote Speaker is Rand Fiskin, CEO of SEOmoz and world renowned authority on internet marketing. His topic will be the challenges facing marketers in a modern multi-channel environment.

Other topics include such interesting material as Online Youth Marketing, Online Corporate communications and ePR, Client Agency Relationship, Social Marketing and Engagement and Challenges Facing Traditional Media, among others.

The importance of the internet as a communications tool is being tested like never before – and it emerges again and again that companies systematically using the internet to get their message across are the ones standing fast in the storm.

It is, for example, increasingly essential for companies to use the net to protect and strengthen their reputations and trademarks.

Guests of the Reykjavik Internet Marketing Conference will have a unique opportunity to combine a trip to this wonderful island in the north and experience a unique twist of raw nature and a unique and pervasive culture – not forgetting the nation’s renowned hospitality and openness.

The natural and cultural surroundings will be a pleasant addition to the high quality of the topics and speakers attending the conference this year.

For more information about the conference, go to www.rimc.is/en/

Now in its second year, the Reykjavik Internet Marketing Conference and Expo is only getting bigger – but with the huge breadth of renowned speakers on the schedule, it’s easy to see why.

The Reykjavik Internet Marketing Conference in 2008 was attended by more than 300 internet experts, including a crop of world class speakers and workshop managers. Attendees rated the event very highly in the online evaluation.

Reykjavik Internet Marketing Conference 2009 is to go ahead on the 20th March and is set to be even better than the last, with big names lined up from organisations including Google, Microsoft, IBM and Nordic eMarketing.

Google Search Evangelist Adam Lasnik is going to talk about search engines in a special session.

The Search Engines discussion will also include Mel Carson from Microsoft, Rand Fiskin, CEO of SEOmoz and Eugene Lomize from Yandex. The session will be moderated by Hjalmar Gislason from Iceland Telecom.

There are six other sessions during the day, called: Site Usability and Accessibility, Youth Marketing Online, social Marketing and Internet Technology, Online Reputation and PR, Case Studies and Success Stories and an interesting look at Websites: Do’s and Don’ts.

Dixon Jones from Receptional and Omni Marketing’s Shari Thurow will also offer a stimulating workshop session along with Anne Kennedy, one of the Managing Partners at Beyond Ink.

The Reykjavik Internet Marketing Conference & Expo is the brainchild of Iceland-based international communications companies Arvakur and Nordic eMarketing.

Nordic eMarketing is one of Northern Europe’s most recognised online marketing, SEO and PR companies; and Arvakur is a the publisher of Iceland’s most successful newspaper and news website, Morgunbladid.

Attendees at RIMC 2009 will be able to choose between two tracks: ‘the Business Track’ and ‘the Hands-on Workshop Track’.

To book a place at RIMC, or simply for more information, go to www.rimc.is/en

The unbeatable event for search engine marketing and optimization is scheduled to take place in New York between March 23-27.

Search Engine Strategies (SES) will be holding its massive annual conference and expo in New York this March with hundreds of exhibitors and experts coming together to discuss the latest in search marketing technology.

Search Engine Strategies is an important series of worldwide conference and expo events designed to inform attendees about search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics.

Delegates at the upcoming New York event will have the chance to network with one of the largest gatherings of search engine marketing professionals, in addition to attending the most comprehensive SEM/SEO learning opportunity in the US.

The impressive roster of speakers includes renowned experts from a huge sphere of Internet marketing fields as well as sales representatives from major online players like Napster. Speakers include Amanda Watlington, Kristopher Jones and Cindy Krum. The event is organized and hosted by world-renowned search authority Kevin Ryan.

Many specialized sessions on search engine marketing will be offered, such as ‘Brand and Reputation Management‘. Guest speaker Kristjan M. Hauksson, Director of Nordic eMarketing, and his colleagues will discuss whether its wise to use competitors’ trademarks in online advertising, what to do if your competitors are using your trademarks, and how to quash untrue online rumors before they cause harm.
The Search Engine Strategies conference and expo is geared towards online marketers, business owners, executives, webmasters and SEM/SEO and general web technology professionals.

For further details on SES in New York, including a full program and list of speakers, visit: www.searchenginestrategies.com/newyork

For more information on Nordic eMarketing and its expertise in search marketing visit: www.nordicemarketing.com