eNewsWire

Sodexo, one of the UK’s largest suppliers of incentives and rewards, is launching its Christmas campaign ‘Everyone’s Different,’ targeting HR and sales promotion professionals with the message that by giving multi–retailer vouchers you’re giving the gift of choice to your staff and clients this Christmas.

Using a flip book format, the campaign promotes SayShopping Pass through various media including online marketing and kicks off with a direct mail piece sent to prospects and existing clients. The campaign is launched with a ‘leave-behind’ flip book given to the Sodexo sales team. The microsite www.everyonesdifferent.co.uk invites clients to ‘spin the wheel’ with an incentive of a chance to win a Vivabox – a try before you buy gift with a voucher. There are also e-shots and magazine supplement sponsorships planned to capture pre-Christmas incentive gift orders. Read more…