eNewsWire

There is huge online potential for marketers in Asia and Latin America, as long as they understand each target market and tailor their campaigns for both local search engines and users, was a key message to come out of the International Search Summit SEO in London last week.
The Chinese, Japanese and the key Latin American markets were all presented by native search experts, who aimed to give attendees actionable information and tips to help them improve their online marketing performance in some of the leading global markets.

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Businesses are being advised to target international markets, especially those already exiting the recession, in order to drive sales and growth.

Figures released by Google this week have shown that Google’s financial performance is being particularly bolstered by markets other than the US and UK – two countries which have not yet shown many signs of economic recovery. Google’s growth in international markets has been five times faster in 2009 than in 2008 and five times faster than in the US this year. The search giant has actually seen a decline of 8% in the UK.

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