eNewsWire

Nokia’s Digital Media Strategy Manager, Steve Capone, is to speak on Global SEM at the International Search Summit in London in May. He will be looking at “How to run a Global SEM Business”: analysing different models for running international search campaigns and demonstrating how to effectively target a global audience.

This will be the sixth International Search Summit and is taking place on 13th May, 2010 at The Barbican in London. It will cover some of the recent developments in international search marketing including mobile search, video optimisation and Twitter.

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The DMC Software SalesLogix Mobile Prelaunch Events are scheduled for 2nd and 3rd February 2010 in London and Peterborough respectively. At each event experts from DMC, Sage and Livvy’s will explore the potential SalesLogix Mobile offers a business, including a demonstration using the Blackberry platform. In addition, all delegates will have the opportunity to sign up for a 30 Day FREE no obligation trial, which will include 3-5 BlackBerry devices pre-loaded with SalesLogix Mobile and all training materials.

SalesLogix Mobile was originally launched several years ago however due to the Technology available it was unsuccessful. However, for the latest version of SalesLogix Mobile, SalesLogix Mobile v5.6, Sage recruited expertise from BlackBerry to aid the design and functionality. SalesLogix Mobile now delivers a full working version of SalesLogix onto any BlackBerry or Windows Mobile device and is due for launch on 15th February 2010.
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The recent Digital Marketing Conversations podcast, hosted by Knexus’ Graeme Foux, examines the impact of the latest Google phone, the HTC Hero, and the company’s move towards its own desktop operating system, which was recently announced through its corporate blog.

The panel which includes Niall O’Malley, group account director of immediate future, Justin Rees from Leadpoint and Dusan Hamlin from Inside Mobile, debate the change in Google’s approach to transparency from a marketer’s perspective. In particular, a new theory is discussed about the possibility that Google will launch a third operating system in the near future following on from its mobile and desktop offerings. Read more…

With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns.

In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its “Mobile programme of content”, driving learning and insights for marketers on topics such as the importance of mobile strategy, how the iPhone has transformed mobile usage, mobile targeting and winning mobile web advertising opportunities for innovative brands! Knexus Digital’s content features the newest brand cases studies, latest insights and market intelligence, plus great ideas for mobile success, all from leading industry experts Dusan Hamlin, Russell Buckley and Jide Sobo. The content is available On Demand via video, downloadable podcasts and PDFs. Read more…

27 May 2009 – London – The number of people using their mobile device to access news and information online more than doubled from January 2008 to January 2009.

Among the 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily; more than double the size of the audience last year

Sales of smartphones are set to grow 12-15% in 2009. Some analysts forecast 30%+ market growth for phones with advanced capabilities such as email or internet browsing.

Knexus Digital, the essential digital marketing resource, has teamed up with Russell Buckley of Admob (also Global Chairman of the Board of The Mobile Marketing Association), to provide insights into how marketers can leverage on this fast-growing channel–by optimizing mobile marketing to effectively target the right consumers!

Two recent reports on the UK’s mobile advertising industry indicated that despite marketers cutting budgets and increasing global financial distress, both the number of advertisers and the budget spent on mobile marketing is higher than before…why and how can mobile marketing spell success for you?

To understand how Knexus Digital can help you get compelling insights on Mobile Marketing, or other areas of the digital marketing mix, email info@knexusgroup.com

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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

Mobile phones are a need of every individual these days. Be it communication or news or connecting to the world wide web or taking pictures handsets cater to array of services which are becoming uncountable slowly.

Mobile phones come with latest and useful technologies like digital camera, web browser, GPS navigation, QWERTY keypad, music player, email, instant messaging services which make lives of individuals easy.

These days web portals, shops are flooded with array of mobile offers which make out of reach handsets affordable and buyers instill their pride into the gadget they carry. For users who are on the move they are not only kept updated with latest happenings but can also use their phones to prepare reports through Microsoft Office and attach them with emails and send them to required destinations.

Mobile phones reflects the personality of the person so buyers do a lot of research online before they invest in the handset. For a child downloadable games feature create excitement and it’s easy to keep them engaged with the device and finish an important work. If one needs to travel long distances then the built-in Walkman or FM Radio is there to entertain with instant latest music of one’s own choice without having to wait for the request to be played.

Manufacturers like Nokia, LG, Motorola, Sony Ericsson are committed to amaze users with their devices. The tough competition seen in recent times among the manufacturers of mobile phones make them improvised their technology time and again. Various web portals come out with deals which fetch customers free gifts like laptop, LCD TV, iPods, music player, digital camera etc., along with free connection, free text messages and free minutes. So customers can imagine getting more out of a handset. Read more…

Bluetooth proximity marketing via Blue2media is growing around the world. Blue2media is now offering a budget solution version that allows business around the world to advertise their products/services 24/7 for a one off low cost payment.
FOR IMMEDIATE RELEASE
– May 15, 200 – Blue2media is budget Bluetooth proximity marketing package that offers a simple Plug and Play system. It is a complete hardware and software solution – it requires a PC with windows operating system. Blue2media offers a long range Bluetooth transmitter and software package that carries an unbeatably low price tag.

The low price tag of the package means the even small business’s with a low budget can now have a complete Bluetooth proximity marketing solution. The budget solution package of Blue2media is available now worldwide.

For more information, visit: http://blue2media.co.uk

Cell-Phone Application Makes Mobile Interaction Virtually Free for Young People around the World

Mobile social network “Qeep” recently reached 100,000 registered users, with registrants continuing to arrive at a rate of 1,500 to 2,000 new users per day. The network has won increased worldwide attention by adapting to suit the needs of an international market.

“Qeep’s internat ional success is primarily due to the versatile design of the community, which allow users to comfortably interact across cultures,” said Christian Schulte, co-founder and managing director of Blue Lion mobile, which produced Qeep. Among the most popular features have been Qeep’s free “QMS” messaging system and its photo-sharing service. Users of the network, or “Qeepers,” as they are called, have sent 2 million messages and blogged 20,000 photos in just three months.

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