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Omar Khaled of Ayna, and Eugene Lomize from Yandex will give delegates an insight into the current state of search in those markets, as well as advice on how they can optimise their campaigns to reach a wider audience through the local search engines.

Ayna is a leading search engine in the Arab world, servicing millions of Arabic speaking web users in the Middle East and North Africa, while Yandex is the market leader in Russia, with more than twice as many users as Google. Key Asian markets including Chinese, Japan and Korea will also be examined in the session Google’s on-off relationship with Asia when Asia specialist Barry Lloyd of Unica will discuss how to manage search campaigns in the region.

The International Search Summit, run by multilingual search agency WebCertain, is dedicated to international and multilingual search and social media marketing and aims to arm delegates with practical information to help them improve the effectiveness of their international web marketing efforts and improve their global ROI.

Andy Atkins-Krüger, CEO of WebCertain says, “These markets have all seen significant growth in the number of internet users and offer global organisations huge opportunity to reach a wide, receptive audience. However, it is not possible to simply deploy the same marketing strategy across all countries, and Eugene, Omar and Barry will educate delegates on how to best reach and engage with users in their specific markets”.

Other speakers at the Summit, which will be held at The British Library in London, include search and social media specialist Marty Weintraub and Massimo Burgio, who is co-chair of the SEMPO Global Committee. Also speaking will be Professor Martin Hepp, recognised as one of the global thought-leaders on The Semantic Web.

Visit www.internationalsearchsummit.com for a full agenda.

Super Early Bird tickets for the Summit are currently on sale for just £125 – Book now to secure your place at this rate.

About the International Search Summit

The International Search Summit is a series of conferences dedicated to international and multilingual search marketing. It started in London in May 2008 and has covered a range of online marketing topics – SEO, PPC, Online PR and Social Media.

The conference brings together some of the leading search marketing experts from around the globe who provide advice on running successful international campaigns. It has taken place in London, Oslo and Berlin.

See www.internationalsearchsummit.com for more information.

For information on WebCertain’s multilingual search marketing services visit http://www.webcertain.com

Media Contact details:

Gemma Birch
Marketing Manager
WebCertain
Tel: 0044 1904 780030
Email: gemma.birch@webcertain.com
Address: Blackthorn House, Northminster Business Park, York, YO26 6QW, UK

Carlsberg creates probably the best team talk in the world to inspire England to victory in South Africa this summer. The Carlsberg Team Talk TV Ad features a range of celebrities from polar explorer Sir Ranulph Fiennes, to Kasabian, through to Phil ‘The Power’ Taylor who are trying to deliver an England Team Talk that will inspire the team to victory in this Summer’s World Cup.

Carlsberg, the official beer of the England football team, has launched its new Carlsberg Team Talk TV advert as the build-up to this year’s World Cup reaches its peak. The 90 second film features a cast list that reads like a who’s who of English sporting greats. They all combine to deliver “Probably the best team talk in the world…” to the England football team.

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When Carlsberg launched the England Team Talk challenge, they didn’t expect so many celebrities to take part.  As the official beer of the England football team, Carlsberg is giving fans the chance to really get behind the team by recording a rousing team talk – with the chance to meet stars of the England squad.

As well as thousands of England football fans, celebrities such as Darren Gough, Trevor Nelson and Kyran Bracken have recorded their motivational team talks.

Read more…

In football, a great team talk can be the difference between winning and losing. Carlsberg want to see how England football fans will inspire their team to victory in the Fifa World Cup. The Carlsberg England Team Talk challenge allows fans to create their own video team talks – with the chance to meet some of England’s top players.

Read more…

With cell phones used by over 3.1 billion people globally, 89% of major brands plan to market via mobile phones and in 2009 whilst 40% of major brands have already deployed text messaging campaigns.

In response to the emergence of mobile as a strategic marketing channel, Knexus Digital has expanded its “Mobile programme of content”, driving learning and insights for marketers on topics such as the importance of mobile strategy, how the iPhone has transformed mobile usage, mobile targeting and winning mobile web advertising opportunities for innovative brands! Knexus Digital’s content features the newest brand cases studies, latest insights and market intelligence, plus great ideas for mobile success, all from leading industry experts Dusan Hamlin, Russell Buckley and Jide Sobo. The content is available On Demand via video, downloadable podcasts and PDFs. Read more…

Search experts from around the world will be coming together in London on 19 November 2009 to discuss the latest developments in internet marketing. The International Search Summit will be held in the British Library in London. This summit is the fourth UK based International Search Summit to take place. There is even a discount price for a limited time.

The price will be only GBP 250 until 31 August. The full price is GBP 495, which means the discounted price is at 50% until 31 August to attend this very informative internet marketing conference. Read more…

Many people tend to forget the importance of internet marketing and search engine optimization. At the same time, a company needs to have exquisite skills to market a product, organization, or business. Nordic eMarketing specializes in just that and produces exceptional results to clients and customers all over the world.

Nordic eMarketing is a Scandinavian, UK and US based internet marketing and online public relations company that provides services to organizations around the world. Read more…

A survey conducted by Knexus Digital has identified an emerging trend of major brands investing in digital centres of excellence or similar initiatives.

The findings suggest that leading companies have recognized significant challenges ahead in creating the right marketing team capabilities to deliver digital success. Specifically, the digital centres of excellence are targeting support to up-skill marketing teams in digital, as well as provide more flexible methods to gather insight and collaborate in response to changing market conditions. Read more…

Pran Tiku, founder and principal of Peak Financial Management Inc., whose firm has approximately $250 million in total assets under management and 200 clients with assets that range from about $1 million to $55 million, believes that emerging markets of Brazil, Russia, India, China, Mexico and South Korea, known as BRIC countries will grow out of the current recession, much more so than developed markets.

Tiku has a strong view that investing in these countries is currently a very good option. He highlights numbers for the last several months that show emerging markets are flying up: China’s 48 percent up, India’s 87 percent, Russia has increased 108 percent and Brazil 60 percent. Read more…

Media rich content is becoming increasingly important, and guess what, digital content needs to be in innovative formats –(such as videos and podcasts) as companies seek to improve B2B and B2C interactions!

For marketers looking to get up to speed with the latest digital insights via interactive content and dynamic formats to improve their capabilities on the job, Knexus Digital is just the resource. With 750 online titles in 12 + digital marketing categories like Online Advertising, Social Media, Customer Experience and Search, Knexus Digital’s market-leading insights are time-saving and cost effective! Read more…