eNewsWire

Knexus Digital has been retained by a leading global technology company to support their digital marketing learning needs! This Company was looking to deploy a scalable solution to upskill multiple marketing teams in digital marketing. In response, Knexus has been able to provide tailored solution utilising its Knexus Digital’s Premium Edition, with hosted, media-rich content feeds covering key topics such as Search, Social Media and online Brand, delivered by 36 leading industry experts!

Brook Minto, Senior Account Manager, Knexus Digital said, “With a global workforce of 60,000, the company needed a flexible solution that could be fully integrated into existing internal systems to minimize disruption and complexity for their users! Along with this, there was also a need to refresh the content on a regular basis and stimulate user engagement.”
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Media rich content is becoming increasingly important, and guess what, digital content needs to be in innovative formats –(such as videos and podcasts) as companies seek to improve B2B and B2C interactions!

For marketers looking to get up to speed with the latest digital insights via interactive content and dynamic formats to improve their capabilities on the job, Knexus Digital is just the resource. With 750 online titles in 12 + digital marketing categories like Online Advertising, Social Media, Customer Experience and Search, Knexus Digital’s market-leading insights are time-saving and cost effective! Read more…

01 June 2009 – London- Knexus Digital’s in-house research has found that companies are facing a major shortfall in their marketing capabilities that could cost them hundreds or billions of dollars of lost sales to better prepared competitors.

In a market place characterized by fragmenting audiences, rapid technology innovation and empowered digital consumers, the majority of marketing organizations have a fundamental shortfall in appropriate digital skills & competencies.

Graeme Foux, CEO of Knexus said, “They’re also ill equipped to track and respond to changing market conditions. Creating a marketing strategy was once an annual occurrence. Today, companies must constantly reassess and refine their strategy in response to changing market conditions. To achieve this ‘marketing agility’, brands will have to think beyond their traditional agency relationships, investing in trusted resources that can highlight market changes.”

Knexus Digital provides the online tools and resource, necessary for marketing teams to maximize their performance for a successful digital marketing strategy. It combines the latest digital marketing content from more than 32 leading industry experts, together with powerful networking tools for users to collaborate with peers and colleagues.

“According to our customers, Knexus Digital is recognized as an essential digital marketing resource which helps them to constantly track and adapt to an ever-changing marketplace. The success of Knexus Digital is due to continuous, innovative development of our products and a user experience that is second to none”, said Brook Minto, Knexus Account Manager.

For more information about Knexus Digital, please contact Sherlyn Lee at +44 (0) 845 838 5316 or sherlyn.lee@knexusgroup.com

About Knexus Digital
Knexus Digital is the leading online tool and resource to maximise marketing teams performance and deliver digital marketing success. In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

19 May 2009 – London – Did you know?

- 73% of all online transactions begin with search engines.
- 85% of users only look at the first page of results.
- 500 million searches are completed each day.

According to the Office of National Statistics in 2008 UK businesses sold £130.4bn of products and services online and bought £102.5bn of products and services online.

Knexus Digital, the essential digital marketing resource, has teamed up with Grant Whiteside of Ambergreen (technical director at one of the UK’s leading search marketing agencies), to provide insights into how these numbers can spell success for you –by optimising SEO strategy to effectively target the right consumers!

Ashmi Ahluwalia, Product Manager at Knexus Digital said, “81% of internet users use search engines to find websites and the importance of search in the online marketing mix is an uncontested fact. Additionally, understanding search strategy is a compelling means of targeting the right consumers keeping in mind the amount of time web -users spend on Google. Ultimately, measurability of conversions (essential aspects of Search) can help marketers account for their ROI.”

To understand how Knexus Digital can help you get compelling insights on Search (http://www.knexusgroup.com/modules/search) or other areas of the digital marketing mix, email ashmi.ahluwalia@knexusgroup.com

-ends-

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

7 May 2009 – London – Graeme Foux, founder and CEO of Knexus, provided compelling insights on brand engagement on the web at ad:tech Paris 2009. Alongside Xavier Hesse, Global Sourcing Media Director of Cadbury, the discussion focused on some key trends and best practices in online brands representation.

‘Cadbury have done some great work in the social media space such as their Wispa campaign, so it was a pleasure to be invited to share the platform with them at Adtech and talk about best practices in brand engagement on the web.’’ said Graeme.

He focused on 5 key messages that successful brands should incorporate in the online environment:

- Successful brands understand the new mindset required on the web in terms of pull rather than push marketing, and how to marry this with the new tools
- Focus on building trust and engagement, not just reach and frequency;
- Don’t try to boil the ocean with reaching all your target audience on the net – aim for the influencers
- Beware of only creating buzz and making noise – conversations create much greater value
- People talk through brands not about brands

For more information about Graeme’s content, please email sherlyn.lee@knexusgroup.com.

ABOUT KNEXUS DIGITAL
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

ABOUT GRAEME FOUX
Graeme Foux is founder & CEO at Knexus, a media tech company based in London.

Graeme has worked in digital marketing for the past 16 years, both in Europe and the U.S. He is a successful entrepreneur, having built and sold one of the pioneering internet consulting businesses of the 1990’s. He founded Knexus in 2002 to focus on B2B social media, and is responsible for leading growth in both its Knexus Digital and Knexus Tech divisions.

MEDIA INQUIRIES
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com
www.knexusgroup.com

7 May 2009 – London – Graeme Foux, founder and CEO of Knexus, provided compelling insights on brand engagement on the web at ad:tech Paris 2009. Alongside Xavier Hesse, Global Sourcing Media Director of Cadbury, the discussion focused on some key trends and best practices in online brands representation.

‘Cadbury have done some great work in the social media space such as their Wispa campaign, so it was a pleasure to be invited to share the platform with them at Adtech and talk about best practices in brand engagement on the web.’’ said Graeme.

He focused on 5 key messages that successful brands should incorporate in the online environment:

- Successful brands understand the new mindset required on the web in terms of pull rather than push marketing, and how to marry this with the new tools
- Focus on building trust and engagement, not just reach and frequency;
- Don’t try to boil the ocean with reaching all your target audience on the net – aim for the influencers
- Beware of only creating buzz and making noise – conversations create much greater value
- People talk through brands not about brands

For more information about Graeme’s content, please email sherlyn.lee@knexusgroup.com.

ABOUT KNEXUS DIGITAL
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

ABOUT GRAEME FOUX
Graeme Foux is founder & CEO at Knexus, a media tech company based in London.

Graeme has worked in digital marketing for the past 16 years, both in Europe and the U.S. He is a successful entrepreneur, having built and sold one of the pioneering internet consulting businesses of the 1990’s. He founded Knexus in 2002 to focus on B2B social media, and is responsible for leading growth in both its Knexus Digital and Knexus Tech divisions.

MEDIA INQUIRIES
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com
www.knexusgroup.com

11 May 2009 – London – Sir Martin Sorrell (WPP) was right when he noted that a lack of investment in the digital sector from traditional marketers will be a hazardous issue in the future. In a tough economic climate where online continues to grow, up skilling is becoming a key concern for marketing teams.

Knexus Digital has identified that the recession is in fact accelerating the shift from ‘traditional’ to ‘digital’, with shrinking budgets and thinning resources creating a greater focus on measurability and openness to more innovative approaches.

Providing the latest market intelligence, actionable ideas and insights to marketers, Knexus Digital’s 32+experts provide thought leadership around 12 digital marketing categories to help traditional marketers. Covering topics such as reaching new audiences, search, social media and new forms of customer behaviour, marketers gain rapid, practical insights together with vital market intelligence to help them stay ahead of the game!

If you’d like to know more about how Knexus Digital can help you meet this challenge, get in touch with sherlyn.lee@knexusgroup.com

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

5 May 2009 – London – Knexus Digital, the essential digital marketing resource, has teamed up with Mary Ellen Gordon, MD at Market Truths (Market Research experts on Virtual Worlds), to provide insights on media exposure via ‘Habbo Hotel’, ‘Second Life’ and the like!

“A knowledge of the media habits of virtual world participants can transform the way marketers target this fast-growing segment. We’re excited to work with Knexus Digital to provide strategic intelligence to digital marketers,” said Mary Ellen.

Ashmi Ahluwalia, Knexus Digital Product Manager said, “Leveraging Virtual Worlds has been a topic of great interest to digital marketers! We’re very pleased to harness these insights, together with our content expert, Mary Ellen Gordon, to deliver quality, actionable ideas and insights for Knexus Digital customers.”

Knexus Digital users can review the insights and talk live online to our content expert on 20th May 2009 (15.00 GMT+1). She’ll discuss:

- How much time do users spend in virtual worlds?
- Does participation in virtual worlds increase or decrease exposure to or expectations of other forms of media
- To what extent is multitasking influencing the way people interact with media
- What can the media habits of current virtual world participants (including children) tell us about how the media landscape may evolve in the future
- The latest brand case studies & leading examples of best practice

First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/view/893/complimentary/087229

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

About Market Truths
Market Truths provides state of the art market research and analysis including special expertise researching within and about virtual worlds. We take a customized approach to every project, applying the specific mix of methodologies and technologies best suited to each client’s unique objectives and circumstances.

For more information about Market Truths, please see www.markettruths.com. Or see: www.markettruths.com/virtual or sl.markettruths.com to learn more about our work in virtual worlds in general or Second Life in particular.

Market Truth Inquiries
Mary Ellen Gordon
Managing Director, Market Truths Limited
t 1800 254 1978 (US), 0808 101 1229 (UK), 0800 365 103 (NZ), +64 (4) 381 2324 (all other countries)
e. m.gordon@markettruths.com

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

Knexus Digital held ‘Digitalconnect’, a networking lunch for senior marketers last week. This exclusive networking event addressed ‘The Economics of Digital Marketing’, bringing together an invited audience of 35 senior-level marketers from leading brands including AOL, B&Q, Dell, Cineworld, Diageo, Harvey Nichols, Lloyds,Nokia, Syngenta and Shell.

Knexus Digital experts Eliza Dashwood (Ambergreen), Justin Rees (Leadpoint), Andrew Hood (Lynchpin) and Dusan Hamlin (Inside Mobile) provided compelling insights in 15 minute, rapid-fire sessions covering the economics of search, lead generation, mobile and analytics. Participating marketers described the insights as ‘invaluable’ and format ‘fast, frank and friendly’. As the Marketing Director of a leading FMCG company said, ‘Digitalconnect gave me some really quality conversations. I’ve come back with a fresh perspective on how to extract more value from my marketing spend and improve the digital marketing performance of my team!’

To find out more about Knexus Digital, please contact Sherlyn Lee at sherlyn.lee@knexusgroup.com.

About Knexus Digital

Knexus Digital, the digital marketing resource to connect, learn and grow, is a sub division of Knexus. We provide digital marketing learning, intelligence and networking opportunities to the world’s leading brands.

Knexus Digital customers get quick, flexible access to the latest digital marketing learning and ideas from leading industry experts, tailored to their needs.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com
www.knexusgroup.com

Knexus Digital, the digital marketing resource has launched a ‘Social Media’ programme of content to help marketers deliver successful media marketing campaigns with a focus on delivering measurable benefits. This content will deliver the latest insights and market intelligence on the importance of building a consistent social media strategy for brands.

The programme is created in conjunction with ‘Social Media’ expert Mark Rogers (Market Sentinel) who will deliver insights and take questions live online. The content will also be available On Demand via video and downloadable podcasts.

Ashmi Ahluwalia, Knexus Digital Product Manager commented, “Successful media marketing campaigns are a powerful tool for customer engagement. Knexus Digital will help marketers understand how online communities are best leveraged to a marketers’ advantage. These insights will ensure market leadership in the current economic climate.” Read more…